Accessibility/Mobile Features
Skip Navigation
Editorial News
Classified Sites

Brandon Sun - ONLINE EDITION

Travel Manitoba unveils Manitoba: Canada’s Heart Beats campaign

Travel Manitoba's newest catch phrase is 'Manitoba: Canada’s Heart Beats.'

WWW.TRAVELMANITOBA.COM Enlarge Image

Travel Manitoba's newest catch phrase is 'Manitoba: Canada’s Heart Beats.'

Manitoba’s $1.4-billion tourism industry has a new slogan and a new swagger.

At a news conference at the RBC Convention Centre this morning, Travel Manitoba said bon voyage to "It’s Manitoba Time," the catch phrase of the past three years, and replaced it with "Manitoba: Canada’s Heart Beats."

It also showed off new television ads that display the province’s vast diversity, from polar bears and beluga whales to cultural and historical attractions.

A $2.4-million advertising blitz will begin in the new year that will include TV ads and promotions on international flights and in social media.

Key target markets will be Alberta, northwestern Ontario, Saskatchewan and Manitoba, with secondary markets in the United States, Germany and the United Kingdom. Also targeted as emerging markets are France and China.

Colin Ferguson, president and chief executive officer of Travel Manitoba, said the slogan and advertising approach was based on unprecedented research and was focus-group tested.

Manitoba currently ranks seventh among Canadian provinces in revenues from tourism. With the new promotional campaign, Travel Manitoba hopes to boost the province’s ranking to fifth by the end of 2020. That would place Manitoba behind the vastly more populous provinces of British Columbia, Alberta, Ontario and Quebec, but ahead of Nova Scotia and Saskatchewan.

The local tourism industry is expecting 2014 to be a banner year with the launch of the Canadian Museum for Human Rights in September and the completion of the Journey to Churchill exhibit at Assiniboine Park and development of Upper Fort Garry.

  • Rate this Rate This Star Icon
  • This article has not yet been rated.
  • We want you to tell us what you think of our articles. If the story moves you, compels you to act or tells you something you didn’t know, mark it high. If you thought it was well written, do the same. If it doesn’t meet your standards, mark it accordingly.

    You can also register and/or login to the site and join the conversation by leaving a comment.

    Rate it yourself by rolling over the stars and clicking when you reach your desired rating. We want you to tell us what you think of our articles. If the story moves you, compels you to act or tells you something you didn’t know, mark it high.

Sort by: Newest to Oldest | Oldest to Newest | Most Popular 1 Commentscomment icon

You can comment on most stories on brandonsun.com. You can also agree or disagree with other comments. All you need to do is register and/or login and you can join the conversation and give your feedback.

Bleech! Thats bad! What did this terrible crap cost us?

Post Your Commentcomment icon

Comment
  • You have characters left

The Brandon Sun does not necessarily endorse any of the views posted. Comments are moderated before publication. By submitting your comment, you agree to our Terms and Conditions. New to commenting? Check out our Frequently Asked Questions.

letters

Make text: Larger | Smaller

Brandon Sun Business Directory
Submit a Random Act of Kindness
Why Not Minot?
Welcome to Winnipeg

Social Media