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Brandon First gets new executive director

Brandon First executive director Jackie Keyes took the reins of the tourism-touting organization in early 2014.

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Brandon First executive director Jackie Keyes took the reins of the tourism-touting organization in early 2014. (SUBMITTED)

The non-profit tourism boosting group Brandon First has a new face at the top.

Killarney native Jackie Keyes became executive director for for the organization earlier this month, following the departure of Erin Brown in November. Brown had led Brandon First for more than five years.

"I am very excited about the opportunity to work with Brandon First,"she said. "Brandon has some facilities that are second to none, extraordinary services, and a volunteer community that rivals any in the country. I’m looking forward to working with local organizations to secure events on regional, provincial, and national levels."

Keyes, who was born and raised in Killarney, has called Westman home for most of her life. She'll now play a lead role in helping local organizations prepare bid documents and provide advice for groups preparing accommodations tax funding proposals.

Keyes has a diverse background in financial management, event planning, and sales, including as games manager for the 2010 Alberta Games and managing a local branch of CIBC. The organization says her 14 years combined management and financial industry experiencewill bring a wealth of knowledge for budget projections and planning along with sales and marketing strategies to promote Brandon as a host city for future events.

 

"Our board of directors is extremely excited to have someone of Jackie’s background interested in the position," said Steve Horne, chair of the Brandon First board of directors. "We know her experience with and passion for large-scale events, combined with her professional skills, will help Brandon continue to develop as a host destination for meetings, conventions and events."

 

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