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Mazergroup expands offerings

Adds Hyundai to product lineup

Brandon's Mazergroup is poised to become a bigger player in the construction-equipment sales, leasing and service market after landing a deal with a major new equipment manufacturer.

Hyundai Construction Equipment Americas, Inc. announced Wednesday Mazergroup has been appointed a licensed dealer for its products in Manitoba.

Mazergroup will carry its full line of construction equipment, including wheel loaders (also sometimes referred to as front-end loaders), crawler and wheeled excavators, mini-excavators, and skid-steers.

"Mazergroup's commendable business model and ability to meet the ever-changing needs of the customer makes them an excellent fit for our dealer network," said Kirk Gillette, vice-president of sales at Hyundai Construction Equipment, in a written statement.

Denny Bouchard, partner and general manager of Mazergroup's construction division, said Hyundai Construction's product line has grown tremendously over the last 10 years, and is a great addition to Mazergroup's product offering, which also includes the Kobelco line of construction equipment.

Bouchard said Hyundai makes some lines of wheel loaders and excavators Mazergroup doesn't currently carry, including some that are popular with municipal and provincial-governments.

He noted government-related deals account for roughly 30 per cent of the annual construction-equipment sales-and-leasing market in Manitoba, and Mazergroup hasn't been a big player in that segment in the last few years.

"So we look forward to getting back into the game there."

He said more farmers are also buying wheel loaders and excavators, and some of the Hyundai models are also ideally suited for farm use.

"It fills in the gaps and helps make it a more full menu to pick from in terms of product offerings."

In addition to selling, leasing and servicing construction equipment, Mazergroup is also Canada's largest dealer group for New Holland farm equipment, with 12 dealerships in Manitoba and one in southeastern Saskatchewan.

Each of its Manitoba dealerships will handle the full line of Hyundai construction equipment.

Bouchard said it's too soon to say how big of an impact the Hyundai deal is likely to have on Mazergroup's annual sales.

"But I think it will be a noticeable increase," he added.

"Every indication is that we'll be much more competitive."

Bouchard said Mazergroup expects to hire up to four new workers, including sales, parts and service specialists, to complement the more than 260 it already employs.

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