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Some chic brands coming northward with retailer

By: Lauren La Rose

Friday, Jan. 25, 2013 at 8:46 AM | Comments: 0

CHRIS YOUNG / THE CANADIAN PRESS Enlarge Image

Models on swings show merchandise Target stores will stock when they open in Canada this spring. Thursday's Toronto showcase featured Target's brands and design partners.

TORONTO -- Clothing from Roots will be available at Target for a limited time when the retailer comes to Canada this spring.

Target, expected to open stores north of the border in March and April, announced its list of partners and limited collections on Thursday.

Attendees at the event got an up-close glimpse of the vast range of products to be stocked on shelves and racks when the retailer opens for business in Canada.

Colourful vignettes featuring home decor, cookware, food products, cosmetics, apparel and accessories were spread throughout the Evergreen Brick Works, which played host to the brand presentation.

Live models posed on a makeshift stage outfitted in black and white and pastels from Target's Merona brand, as well as looks from Mossimo, which creates a line for the retailer.

An eye-popping presentation featured skaters gliding across the indoor ice surface while models strutting on a makeshift green runway rounded out the show.

John Morioka, senior vice-president of marketing for Target Canada, was joined by several high-profile brand partners, including famed American interior designer Nate Berkus, chef and Food Network personality Giada De Laurentiis and Roots co-founders Michael Budman and Don Green.

The Roots Outfitters collection, including fashions for women, men, boys, girls and toddlers, will be available from March to June.

Target is also touting a women's apparel collection from stylist Kate Young, to be offered from April 14 to the end of May.

Other brands shoppers can expect at Target include cosmetics from Sonia Kashuk and fashions from snowboarder Shaun White.

Berkus's collection includes bedding and bath accessories, and De Laurentiis has a line of cookware.

Target is expected to open between 125 and 135 locations in Canada in spaces that were once owned by homegrown retailer Zellers.

Last year, the chain revealed plans to bring a distinctly Canadian touch to its designer collaborations.

The recipient of the Target Emerging Designer Award will be announced during Montreal Fashion Week next month. The winner will get an opportunity to create a collection for the retailer's Quebec locations.

Meanwhile, the winner of the Toronto Fashion Incubator's New Labels contest, to be held in April, will have a chance to create a line for Target stores across Canada.

The Minneapolis-based chain is well-known for its partnerships with high-end designers on lower-priced lines.

Vancouver-raised Jason Wu is among the fashion heavyweights who have teamed with Target.

Wu was in Toronto last February for the opening of a daylong Target pop-up shop that featured items from his collaborative line with the brand. The New York designer created the custom inaugural gown worn by U.S. first lady Michelle Obama this week.

-- The Canadian Press

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