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A woman dressed as the character Katniss Everdeen from the movie,

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A woman dressed as the character Katniss Everdeen from the movie, "The Hunger Games: Catching Fire," poses in front of Comic-Con Thursday, July 24, 2014, in San Diego. Thousands of fans with four-day passes to the sold-out pop-culture spectacular flocked to the event Thursday, many clad in costumes. (AP Photo)

25 years later, Loblaw still pushes going green to the price-savvy shopper

TORONTO - When Loblaw (TSX:L) decided to start selling environment-friendly products 25 years ago, the word green had barely evolved from being a colour description.

The grocery giant was the first major Canadian retailer to showcase a line of green-branded products and wasn't completely confident customers would be willing to pay ...

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