Accessibility/Mobile Features
Skip Navigation
Skip to Content
Editorial News
Business
Classified Sites

The Canadian Press - ONLINE EDITION

5 things Atlantic City is doing to reverse its slide, from better promotion to free events

FILE - In this Jan. 31, 2012 file photo, shoppers stroll through The Walk, Atlantic City N.J.'s outlet shopping district a few blocks from the casinos. The shopping district is part of an effort to diversify Atlantic City and make it less reliant on gambling revenue, which has been plummeting since 2006. (AP Photo/Wayne Parry, File)

Enlarge Image

FILE - In this Jan. 31, 2012 file photo, shoppers stroll through The Walk, Atlantic City N.J.'s outlet shopping district a few blocks from the casinos. The shopping district is part of an effort to diversify Atlantic City and make it less reliant on gambling revenue, which has been plummeting since 2006. (AP Photo/Wayne Parry, File)

ATLANTIC CITY, N.J. - Even before a slew of casino closings hit Atlantic City, gambling operators, government officials and regulators had been working to improve the resort's prospects. Here's a look at five things they're doing:

___

BETTER SELF-PROMOTION

As part of a five-year turnaround plan, Gov. Chris Christie and state lawmakers dedicated additional resources to helping the seaside resort. The Atlantic City Alliance is taking the $30 million a year the casinos once paid the state's horse racing industry for keeping slot machines out of New Jersey's racetracks and is instead using it to promote Atlantic City in the region and nationally. Its "Do AC" campaign is working to improve perceptions of Atlantic City and get the word out that it has more than just casinos.

___

DIVERSIFICATION

Casinos are adding new restaurants, nightclubs and amenities like the beachfront Margaritaville complex at Resorts Casino Hotel, The Quarter at Tropicana and The Pool at Harrah's. That effort has since spread to noncasino properties, including The Walk shopping outlet where a new Bass Pro Shop is due to open next year. The Miss America pageant returned last year to the place where it began.

___

CONVENTIONS AND FREEBIES

Atlantic City is making a concerted effort to go after more convention and meeting business to fill its hotels during weekdays, when many rooms sit empty. It started a marketing group, Meet AC, to seek convention business, and Caesars Entertainment is building a $126 million convention centre next to Harrah's to complement the existing Atlantic City Convention Center. The city also is focusing on free public events designed to draw people and send them home happy — none of which involve gambling. Country music stars Blake Shelton and Lady Antebellum are playing free concerts on the beach, while other events include a daredevil aerial show, sand sculpting contest, beach volleyball tournament and the Miss America "show us your shoes" parade.

___

INTERNET GAMBLING

New Jersey launched online gambling in November as a way to bring new revenue to the casinos and hopefully entice people to the brick-and-mortar casinos through comps or marketing offers. Although Internet gambling revenue has declined in each of the past three months, it is still helping to make up for some of the lost casino revenue. PokerStars could kick-start things if it is cleared by state regulators.

___

DEREGULATION

State officials reduced some of the regulations the casinos found burdensome and costly as part of a regulatory remake a few years ago.

  • Rate this Rate This Star Icon
  • This article has not yet been rated.
  • We want you to tell us what you think of our articles. If the story moves you, compels you to act or tells you something you didn’t know, mark it high. If you thought it was well written, do the same. If it doesn’t meet your standards, mark it accordingly.

    You can also register and/or login to the site and join the conversation by leaving a comment.

    Rate it yourself by rolling over the stars and clicking when you reach your desired rating. We want you to tell us what you think of our articles. If the story moves you, compels you to act or tells you something you didn’t know, mark it high.

Sort by: Newest to Oldest | Oldest to Newest | Most Popular 0 Commentscomment icon

You can comment on most stories on brandonsun.com. You can also agree or disagree with other comments. All you need to do is register and/or login and you can join the conversation and give your feedback.

There are no comments at the moment. Be the first to post a comment below.

Post Your Commentcomment icon

Comment
  • You have characters left

The Brandon Sun does not necessarily endorse any of the views posted. Comments are moderated before publication. By submitting your comment, you agree to our Terms and Conditions. New to commenting? Check out our Frequently Asked Questions.

letters

Make text: Larger | Smaller

Brandon Sun Business Directory
The First World War at 100

Social Media

Canadian Mortgage Rates