Accessibility/Mobile Features
Skip Navigation
Skip to Content
Editorial News
Business
Classified Sites

The Canadian Press - ONLINE EDITION

'Breaking Bad' is most tweeted-about series on television

This image released by AMC shows Bryan Cranston as Walter White, left, and Aaron Paul as Jesse Pinkman in a scene from

Enlarge Image

This image released by AMC shows Bryan Cranston as Walter White, left, and Aaron Paul as Jesse Pinkman in a scene from "Breaking Bad." The Nielsen company, for the first time this season, is measuring how many people are reading Twitter messages about particular TV programs the night they are on the air. Nielsen said Monday, June 2, 2014, that the drug-dealing drama starring Bryan Cranston had an average of 6 million people seeing tweets for each episode. The show was boosted by its finale last September, where the number shot up to 9.1 million. (AP Photo/AMC, Frank Ockenfels )

NEW YORK, N.Y. - AMC's "Breaking Bad" is the champion of a new television metric: more second-screen activity on Twitter than any other TV series this past season.

The Nielsen company, for the first time, is measuring how many people are reading tweets about particular TV programs the night they are on the air. "Breaking Bad," the drug-dealing drama starring Bryan Cranston, is the initial champion, with an average of 6 million people seeing tweets during each episode and the three hours both before and after, Nielsen said Monday.

Last September's action-packed series finale hit 9.1 million, boosting the season average.

The new measurement coincides both with an increased interest in consumer second-screen activity and an agreement between Nielsen and Twitter last summer that the longtime television measurement company would begin following tweets, too.

Another AMC series, "The Walking Dead," came in second with an average of 5.17 million people seeing tweets about each episode. Three ABC series — "The Bachelor," ''Scandal" and "Dancing With the Stars" — finished in the top 10 of the new measurement.

By contrast, people who watched television's most popular scripted show this season — "NCIS" on CBS — were more interested in watching than in social media. Nielsen said 246,000 people saw a tweet about the show during a typical episode.

For individual events, the Super Bowl and Oscars led the way, just as each year both events generally have more viewers than anything else on television. Nielsen said 15.3 million people saw tweets about football's championship game between Seattle and Denver, and 13.9 million saw Academy Awards tweets.

The Oscars had more than 1 billion impressions, meaning the average Twitter user who followed the awards show saw an average of 75 tweets.

The Grammys, however, eclipsed the Oscars in terms of the number of tweets actually sent out by people (13.8 million to 11.2 million), Nielsen said.

A Univision program, "Nuestra Belleza Latina," had the busiest Twitter followers. Each person tweeting about the program sent an average of 8.3 messages about the show.

  • Rate this Rate This Star Icon
  • This article has not yet been rated.
  • We want you to tell us what you think of our articles. If the story moves you, compels you to act or tells you something you didn’t know, mark it high. If you thought it was well written, do the same. If it doesn’t meet your standards, mark it accordingly.

    You can also register and/or login to the site and join the conversation by leaving a comment.

    Rate it yourself by rolling over the stars and clicking when you reach your desired rating. We want you to tell us what you think of our articles. If the story moves you, compels you to act or tells you something you didn’t know, mark it high.

Sort by: Newest to Oldest | Oldest to Newest | Most Popular 0 Commentscomment icon

You can comment on most stories on brandonsun.com. You can also agree or disagree with other comments. All you need to do is register and/or login and you can join the conversation and give your feedback.

There are no comments at the moment. Be the first to post a comment below.

Post Your Commentcomment icon

Comment
  • You have characters left

The Brandon Sun does not necessarily endorse any of the views posted. Comments are moderated before publication. By submitting your comment, you agree to our Terms and Conditions. New to commenting? Check out our Frequently Asked Questions.

letters

Make text: Larger | Smaller

Brandon Sun Business Directory
The First World War at 100
Why Not Minot?
Welcome to Winnipeg

Social Media

Canadian Mortgage Rates