Accessibility/Mobile Features
Skip Navigation
Skip to Content
Editorial News
Business
Classified Sites

The Canadian Press - ONLINE EDITION

Insurer WellPoint plans name change to Anthem, the brand linked to many of its health plans

INDIANAPOLIS - WellPoint, one of the biggest players on the health care overhaul's new insurance exchanges, wants to switch its corporate name back to the Anthem brand its customers know by the end of this year.

The nation's second-largest health insurer said the name it used before combining in 2004 with WellPoint Health Networks is the best brand to go by in a market that's becoming more consumer-focused.

WellPoint sells coverage using its Anthem name in several states, including California, Kentucky and its home state of Indiana. The company doesn't sell plans under the WellPoint name.

The Blue Cross Blue Shield insurer has jumped aggressively into a new marketplace created by the health care overhaul in which brand recognition is important. The federal law debuted public insurance exchanges last fall on which insurers complete side-by-side to sell coverage to individuals, many of whom have income-based tax credits to help them buy a plan.

WellPoint added 769,000 customers through those exchanges. That represents a small slice of its total enrolment, which tops 37 million. But the insurer also depends more than its competitors on selling coverage in the individual market and to small companies that provide coverage for their employees, two more areas where brand recognition also is important.

"We believe it is important to call ourselves by the name that people know best — Anthem," CEO Joseph Swedish said in statement released Tuesday afternoon by the company.

The insurer plans to pick a new ticker symbol for its stock, which currently trades under "WLP," and it will need a new Web address to replace www.wellpoint.com .

A WellPoint spokeswoman declined to detail the company's cost for the name change.

WellPoint will hold a shareholder vote on the change to Anthem Inc. in November.

The company's shares closed at $108.66 on Tuesday and have climbed more than 17 per cent so far this year, hitting several all-time highs. That advance tops the 4.6 per cent gain from the Standard and Poor's 500 index.

___

AP Health Writer Matthew Perrone contributed to this report from Washington, D.C.

  • Rate this Rate This Star Icon
  • This article has not yet been rated.
  • We want you to tell us what you think of our articles. If the story moves you, compels you to act or tells you something you didn’t know, mark it high. If you thought it was well written, do the same. If it doesn’t meet your standards, mark it accordingly.

    You can also register and/or login to the site and join the conversation by leaving a comment.

    Rate it yourself by rolling over the stars and clicking when you reach your desired rating. We want you to tell us what you think of our articles. If the story moves you, compels you to act or tells you something you didn’t know, mark it high.

Sort by: Newest to Oldest | Oldest to Newest | Most Popular 0 Commentscomment icon

You can comment on most stories on brandonsun.com. You can also agree or disagree with other comments. All you need to do is register and/or login and you can join the conversation and give your feedback.

There are no comments at the moment. Be the first to post a comment below.

Post Your Commentcomment icon

Comment
  • You have characters left

The Brandon Sun does not necessarily endorse any of the views posted. Comments are moderated before publication. By submitting your comment, you agree to our Terms and Conditions. New to commenting? Check out our Frequently Asked Questions.

letters

Make text: Larger | Smaller

Brandon Sun Business Directory
The First World War at 100
Why Not Minot?
Welcome to Winnipeg

Social Media

Canadian Mortgage Rates