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The Canadian Press - ONLINE EDITION

Marketing firm Pareto secures $14M a year contract with Canadian retailer

By: The Canadian Press

29/07/2010 12:30 PM | Comments: 0

TORONTO - Pareto Corp. (TSX:PTO) will provide in-store marketing and promotional services worth $14 million annually under a five-year contract with a Canadian retailer, the company announced Thursday.

The stock rose 21 cents, or 15 per cent, to $1.60 after a trading halt was lifted.

Some of the services will be provided by Pareto to the retailer via a professional services firm which Pareto has partnered with on this project.

Toronto-based Pareto said the contract is expected to generate approximately $14 million annually beginning in the fourth quarter of

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