Accessibility/Mobile Features
Skip Navigation
Skip to Content
Editorial News
Business
Classified Sites

The Canadian Press - ONLINE EDITION

Mattel boosts Thomas & Friends efforts with direct-to-consumer catalogue, website

Kids play with Thomas & Friends (TM) toys durnig a photo op on Aug. 26, 2010, in New York.THE CANADIAN PRESS/HO, AP Images

Enlarge Image

Kids play with Thomas & Friends (TM) toys durnig a photo op on Aug. 26, 2010, in New York.THE CANADIAN PRESS/HO, AP Images

EL SEGUNDO, Calif. - Toy company Mattel is ramping up its efforts to bring Thomas & Friends products to consumers, rolling out a new direct-to-consumer catalogue and website.

Mattel Inc. said Monday that it is also teaming with 20 independent specialty retail stores to sell the Thomas & Friends Wooden Railway goods. Toys R Us will serve as the exclusive national chain.

U.S. shoppers will be able to purchase limited edition toys through the catalogue, website or at an official specialty retailer. One limited edition product is Logan, a small locomotive called a shunter that moves cars around at a coal plant. The Logan wooden engine will be available from July through Dec. 31, 2015.

The website, ThomasWoodenRailway.com, is set to launch next month.

Last week Mattel reported that its second-quarter profit dropped, stung by soft Barbie sales and costs tied to its Mega Brands acquisition.

The El Segundo company's stock fell 58 cents, or 1.6 per cent, to $35.62 in morning trading.

  • Rate this Rate This Star Icon
  • This article has not yet been rated.
  • We want you to tell us what you think of our articles. If the story moves you, compels you to act or tells you something you didn’t know, mark it high. If you thought it was well written, do the same. If it doesn’t meet your standards, mark it accordingly.

    You can also register and/or login to the site and join the conversation by leaving a comment.

    Rate it yourself by rolling over the stars and clicking when you reach your desired rating. We want you to tell us what you think of our articles. If the story moves you, compels you to act or tells you something you didn’t know, mark it high.

Sort by: Newest to Oldest | Oldest to Newest | Most Popular 0 Commentscomment icon

You can comment on most stories on brandonsun.com. You can also agree or disagree with other comments. All you need to do is register and/or login and you can join the conversation and give your feedback.

There are no comments at the moment. Be the first to post a comment below.

Post Your Commentcomment icon

Comment
  • You have characters left

The Brandon Sun does not necessarily endorse any of the views posted. Comments are moderated before publication. By submitting your comment, you agree to our Terms and Conditions. New to commenting? Check out our Frequently Asked Questions.

letters

Make text: Larger | Smaller

Election 2014
Brandon Sun Business Directory
The First World War at 100
Why Not Minot?
Welcome to Winnipeg

Social Media

Canadian Mortgage Rates