Accessibility/Mobile Features
Skip Navigation
Skip to Content
Editorial News
Business
Classified Sites

The Canadian Press - ONLINE EDITION

Simplicity, high-resolution display touted in LG's new G3 phone

Dr. Ramchan Woo, Head of Smartphone Planning for LG, unveils the company's new smartphone called G3 at a press event in London, Tuesday, May 27, 2014.(AP Photo/Lefteris Pitarakis)

Enlarge Image

Dr. Ramchan Woo, Head of Smartphone Planning for LG, unveils the company's new smartphone called G3 at a press event in London, Tuesday, May 27, 2014.(AP Photo/Lefteris Pitarakis)

NEW YORK, N.Y. - LG's new smartphone provides sharper pictures than other leading phones, while sporting a customizable keyboard that promises to make typing easier.

The G3 phone's high-resolution display has 538 pixels per inch. Most other phones are in the 300-pixel range, with a handful reaching the 400s. The phone's display measures 5.5 inches diagonally, yet the phone is only a tad larger and heavier than Samsung's 5.1-inch Galaxy S5.

But the G3 lacks water resistance, a fingerprint reader and a heart-rate monitor — all of which are found in the S5.

In an interview Tuesday, U.S. marketing executive Chang Ma said LG wanted to emphasize simplicity and avoid loading the phone with features that are complex to use or don't work well. With water resistance, for instance, Ma said LG would have had to "sacrifice other key features and functions," including keeping the weight down and the device small enough to hold comfortably.

The G3 also promises fast auto-focusing and one-touch controls on its 13-megapixel camera. People will be able to unlock phones not with passcodes but a pattern of taps on the screen. The keyboard's height can be adjusted to make keys bigger or smaller, and users can choose which symbols appear on the bottom row.

But many of the innovations in the G3 are familiar. For instance, it offers a way to hide certain photos and video when lending a phone to others. Samsung's S5 has a similar feature.

LG said the phone will be available in a few markets this week, including its home country of South Korea. It will be available in the U.S. this summer through all major wireless carriers. Prices weren't announced.

LG has had trouble getting noticed for its smartphones in a market dominated by Samsung Electronics Co. and Apple Inc. According to Gartner, LG had a market share of less than 5 per cent last year, in fourth place just behind Huawei. Samsung had a 31 per cent market share last year and Apple had 16 per cent.

Last year's G2 phone was notable for moving the power and volume controls to the back, which the company said made the phone easier to handle and less prone to drops. But the phone got little attention. The G Flex, a phone with a curved display, was expensive, and the benefits of the slight curve weren't apparent. LG also makes the Nexus 5 phone under Google's brand.

Ma said LG has learned from past launches and will emphasize not the specifications and the technology but the benefits that they provide.

  • Rate this Rate This Star Icon
  • This article has not yet been rated.
  • We want you to tell us what you think of our articles. If the story moves you, compels you to act or tells you something you didn’t know, mark it high. If you thought it was well written, do the same. If it doesn’t meet your standards, mark it accordingly.

    You can also register and/or login to the site and join the conversation by leaving a comment.

    Rate it yourself by rolling over the stars and clicking when you reach your desired rating. We want you to tell us what you think of our articles. If the story moves you, compels you to act or tells you something you didn’t know, mark it high.

Sort by: Newest to Oldest | Oldest to Newest | Most Popular 0 Commentscomment icon

You can comment on most stories on brandonsun.com. You can also agree or disagree with other comments. All you need to do is register and/or login and you can join the conversation and give your feedback.

There are no comments at the moment. Be the first to post a comment below.

Post Your Commentcomment icon

Comment
  • You have characters left

The Brandon Sun does not necessarily endorse any of the views posted. Comments are moderated before publication. By submitting your comment, you agree to our Terms and Conditions. New to commenting? Check out our Frequently Asked Questions.

letters

Make text: Larger | Smaller

Brandon Sun Business Directory
The First World War at 100
Why Not Minot?
Welcome to Winnipeg

Social Media

Canadian Mortgage Rates