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Billboard for Disney's 1937 film 'Snow White and the Seven Dwarfs' auctions for $10,755

A detailed view of the 20-foot wide by 9-feet high large colorful billboard of the 1937 release of the animated film “Snow White and the Seven Dwarfs” Monday, July 14, 2014, in Dallas, Texas. Heritage Auctions said the rare billboard is expected to sell for at least $10,000 on Saturday, July 20, 2014, in Dallas. (AP Photo/Tony Gutierrez)

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A detailed view of the 20-foot wide by 9-feet high large colorful billboard of the 1937 release of the animated film “Snow White and the Seven Dwarfs” Monday, July 14, 2014, in Dallas, Texas. Heritage Auctions said the rare billboard is expected to sell for at least $10,000 on Saturday, July 20, 2014, in Dallas. (AP Photo/Tony Gutierrez)

DALLAS - A large, colorful billboard from the 1937 release of the animated film "Snow White and the Seven Dwarfs" has been sold at auction for $10,755.

In a statement, Heritage Auctions said it was not identifying the winning bidder. The Dallas-based auction house had said the rare billboard was expected to sell for at least $10,000 on Saturday.

The 20-by-9-foot (6-by-2.7-meter) billboard was printed in England to promote the Disney film there. It features three scenes, the main one showing a rosy-cheeked Snow White in front of a castle in her classic outfit with bright yellow skirt, surrounded by the dwarfs and other characters from the film.

The billboard had been in a private collection for more than a decade.

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