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CANNES WATCH: At 'silent disco,' beachfront partiers dance to music delivered by headphones

In this photo taken on Wednesday, May 21, 2014, a DJ plays music at the American Pavilion tent in Cannes, southern France. On Wednesday night, one of the more unusual events was among the quietest. A so-called “Silent Disco” party at the American Pavilion tent, had party-goers dancing along to music that was booming not from speakers, but from individual wireless headphones. (AP Photo/Nekesa Moody)

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In this photo taken on Wednesday, May 21, 2014, a DJ plays music at the American Pavilion tent in Cannes, southern France. On Wednesday night, one of the more unusual events was among the quietest. A so-called “Silent Disco” party at the American Pavilion tent, had party-goers dancing along to music that was booming not from speakers, but from individual wireless headphones. (AP Photo/Nekesa Moody)

CANNES, France - At night at the Cannes Film Festival, you normally find the dance parties by listening for booming music coming from beachfront tents.

But on Wednesday night, one of the more unusual events was among the quietest. The audio company Sennheiser held what it called a "silent disco" party at the American Pavilion tent, where party-goers danced along to music that thrummed not from loudspeakers, but from individual wireless headphones.

"Oh my god!" a woman exclaimed as she walked into the party and saw people jumping up and down and grooving to music that she couldn't hear. Headphones were distributed out at the door. There weren't enough for everyone, so some had to wait.

The DJ's eclectic mix of tunes, from Van Halen to Jay Z, was wirelessly transmitted to the headphones. At one point, dancers on the floor stomped their feet as the drumbeat of Queen's "We Will Rock You" started to play.

It might have been the loudest sound of the evening.

— By AP Entertainment Writer Nekesa Mumbi Moody, http://www.twitter.com/nekesamumbi

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