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Dumb Starbucks demystified: Creator explains prank's origins, aftermath on Comedy Central show

FILE - In this Feb. 10, 2014 file photo, Canadian comedian Nathan Fielder of the Comedy Central show

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FILE - In this Feb. 10, 2014 file photo, Canadian comedian Nathan Fielder of the Comedy Central show "Nathan For You" comes forward as the brainchild of "Dumb Starbucks," a parody store that resembles a Starbucks with a green awning and mermaid logo, but with the word "Dumb" attached above the Starbucks sign. Fielder who came up with the fake-store concept will discuss its origins and aftermath on the Tuesday, July 29, 2014, episode of Comedy Central’s “Nathan For You.” (AP Photo/file)

LOS ANGELES, Calif. - Dumb Starbucks is coming back, but only on TV.

The comic who came up with the fake-store concept will discuss its origins and aftermath on next Tuesday's episode of Comedy Central's "Nathan For You."

Star Nathan Fielder opened the Dumb Starbucks coffee shop in a Los Angeles strip mall in February and it quickly drew lines of curious residents, national media attention and legal scrutiny by the real Starbucks. The city's health department closed Dumb Starbucks after three days for not having the proper permits.

So far, Fielder, Comedy Central and parent company Viacom have escaped legal action. But Dumb Starbucks is done.

Fielder said the shop was a parody about the power of corporate branding that exceeded his expectations and ended up provoking discussion about how people consume art.

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