Accessibility/Mobile Features
Skip Navigation
Skip to Content
Editorial News
Entertainment
Classified Sites

The Canadian Press - ONLINE EDITION

High-energy Athleta, salute to military women, models on horses kick off NY Fashion Week early

Fashion from the Athleta Spring 2015 collection is modeled in an acrobatic show during Fashion Week on Wednesday, Sept. 3, 2014 in New York. (AP Photo/Bebeto Matthews)

Enlarge Image

Fashion from the Athleta Spring 2015 collection is modeled in an acrobatic show during Fashion Week on Wednesday, Sept. 3, 2014 in New York. (AP Photo/Bebeto Matthews)

NEW YORK, N.Y. - New York Fashion Week kicked off a day early Wednesday with a heavy breathing show of strength and style from the performance brand Athleta, a salute to the fashion challenges of returning U.S. servicewomen and models tucked into the horse-drawn carriages of Central Park.

More than 100 designers are scheduled to show their spring-summer 2015 collections in the Mercedes-Benz tents at Lincoln Center and other New York venues. The eight-day event kicks off the season, with the industry moving on to London, followed by Milan and Paris, when the New York shows conclude.

At Athleta's show, a flying female tethered to wires did some air running above a stark white stage at the activewear company's first-ever — and high energy — show. She was joined by breakdancers, yoga stretchers and mini-trampoline jumpers in printed and solid tights, running pants, athletic bras, sweatshirts and a new dry-down technology the brand has just put into quilted vests and bomber jackets.

The idea, Athleta officials said, is to give active women more options for all-day dressing as they transition from workout to grocery shopping to school pickup or the office.

"Her life is always constantly in motion and so she wants a more versatile product that is not overtly fashion or overtly activewear," senior design director Nancy Taylor said backstage of the company's core customer.

Versatile performance wear is on trend as more fashion houses experiment with high-tech fabrics.

One sound example for Athleta is the company's city jogger pant, which would transition well through evening if paired with the right top. On the performance side, the company has put stretch insulation into jackets and other outerwear for warmth and better mobility in the arms, said Athleta President Nancy Green.

The typical Athleta customer "wants to be relevant. She cares about style but she doesn't want to change her clothes five times a day," Green said.

Soft pants are a big part of the trend, she said. The city jogger pant is high-stretch and lightweight, made of a fabric Athleta had already been using for shorts. And they've added more lightweight jackets to last season's moto quilted down, using a proprietary feather treatment Green said will stay dry against sweat.

Also Wednesday, the Couture Council of The Museum at the Fashion Institute of Technology honoured Carolina Herrera with the 2014 Couture Council Award for Artistry of Fashion. Ralph Lauren, Renee Zellweger and Lucy Liu were among the attendees at the Lincoln Center luncheon.

"Salute the Runway," a show featuring current and former military women as part of an initiative to raise awareness of the fashion and style challenges they face when transitioning back to civilian life, was scheduled to take place Wednesday evening.

Donna Karan, Calvin Klein, Carmen Marc Valvo and Mara Hoffman were among designers who contributed wardrobe staples for the show, including the iconic little black dress. The "Salute the Runway" initiative has put on fashion shows on military bases in Texas, Washington state and elsewhere.

A last-minute addition to Wednesday's early bird slate: Victor dE Souza, who has dressed Rihanna, Madonna and Lady Gaga, decided to put seven models in horse-drawn carriages for a movable fashion show through Central Park on Wednesday night.

___

AP writer Nicole Evatt contributed to this report.

____

Follow Leanne Italie on Twitter at http://twitter.com/litalie

___

Associated Press Writer Nicole Evatt in New York contributed to this report

  • Rate this Rate This Star Icon
  • This article has not yet been rated.
  • We want you to tell us what you think of our articles. If the story moves you, compels you to act or tells you something you didn’t know, mark it high. If you thought it was well written, do the same. If it doesn’t meet your standards, mark it accordingly.

    You can also register and/or login to the site and join the conversation by leaving a comment.

    Rate it yourself by rolling over the stars and clicking when you reach your desired rating. We want you to tell us what you think of our articles. If the story moves you, compels you to act or tells you something you didn’t know, mark it high.

Sort by: Newest to Oldest | Oldest to Newest | Most Popular 0 Commentscomment icon

You can comment on most stories on brandonsun.com. You can also agree or disagree with other comments. All you need to do is register and/or login and you can join the conversation and give your feedback.

There are no comments at the moment. Be the first to post a comment below.

Post Your Commentcomment icon

Comment
  • You have characters left

The Brandon Sun does not necessarily endorse any of the views posted. Comments are moderated before publication. By submitting your comment, you agree to our Terms and Conditions. New to commenting? Check out our Frequently Asked Questions.

letters

Make text: Larger | Smaller

Brandon Sun Business Directory
The First World War at 100
Why Not Minot?
Welcome to Winnipeg

Social Media