Accessibility/Mobile Features
Skip Navigation
Skip to Content
Editorial News
Entertainment
Classified Sites

The Canadian Press - ONLINE EDITION

LeVar Burton says Seth MacFarlane pledging up to $1 million for 'Reading Rainbow' fundraiser

FILE - This May 15, 2014 file photo shows actor Seth MacFarlane at the World Premiere of

Enlarge Image

FILE - This May 15, 2014 file photo shows actor Seth MacFarlane at the World Premiere of "A Million Ways To Die In The West" in Westwood, Calif. MacFarlane has agreed to match up to $1 million in contributions to the Reading Rainbow Kickstarter fundraising campaign by LeVar Burton that ends July 2. Burton's goal of raising $1 million by July 2 was reached within hours of the campaign's May launch, according to the website. (Photo by Jordan Strauss/Invision/AP, File)

LOS ANGELES, Calif. - LeVar Burton's "Reading Rainbow" fundraising effort is getting a boost from a generous pal, Seth MacFarlane.

MacFarlane has promised to match up to $1 million in pledges made on the Kickstarter website so that an online version of "Reading Rainbow" can be made available without charge to an expanded number of underfunded classrooms, Burton said in a statement Thursday.

MacFarlane's offer is in effect through 3 p.m. EDT on July 2, when the online fundraiser is to conclude.

Burton said he was left nearly speechless by the "extraordinary generosity" of his friend, the TV and movie writer-producer-actor whose credits include "Ted" and "Family Guy." MacFarlane's spokeswoman confirmed the offer.

MacFarlane jumped in after hearing that "Reading Rainbow" needed to raise at least $5 million, Burton said. The Kickstarter campaign's initial goal was $1 million.

More than $4 million had been pledged by 83,000-plus contributors as of Thursday afternoon.

Burton, star of "Roots and "Star Trek: Next Generation," was host of the children's literacy program that aired on public television through 2009. "Reading Rainbow" was launched as a bestselling tablet app in 2012, and aims to expand its reach with a subscription-based home version that will start at $5 monthly.

An educator-specific format will be created for schools and made available free to 1,500 of the neediest classrooms with the first $1 million in donations, according to RRKidz, the for-profit company co-founded by Burton.

The additional donations, including from MacFarlane, will enable the format to be extended to at least another 6,000 such classrooms, according to Burton.

"It was my mother who taught me that, by picking up a book, I could 'go anywhere' and 'be anything,'" Burton said in a posting on Kickstarter.

Contributors can claim rewards ranging from autographed memorabilia to a private dinner with Burton to a chance to put on the visor that the actor wore on "Star Trek."

___

Online:

Kickstarter: http://www.helpreadingrainbow.com

  • Rate this Rate This Star Icon
  • This article has not yet been rated.
  • We want you to tell us what you think of our articles. If the story moves you, compels you to act or tells you something you didn’t know, mark it high. If you thought it was well written, do the same. If it doesn’t meet your standards, mark it accordingly.

    You can also register and/or login to the site and join the conversation by leaving a comment.

    Rate it yourself by rolling over the stars and clicking when you reach your desired rating. We want you to tell us what you think of our articles. If the story moves you, compels you to act or tells you something you didn’t know, mark it high.

Sort by: Newest to Oldest | Oldest to Newest | Most Popular 0 Commentscomment icon

You can comment on most stories on brandonsun.com. You can also agree or disagree with other comments. All you need to do is register and/or login and you can join the conversation and give your feedback.

There are no comments at the moment. Be the first to post a comment below.

Post Your Commentcomment icon

Comment
  • You have characters left

The Brandon Sun does not necessarily endorse any of the views posted. Comments are moderated before publication. By submitting your comment, you agree to our Terms and Conditions. New to commenting? Check out our Frequently Asked Questions.

letters

Make text: Larger | Smaller

Brandon Sun Business Directory
The First World War at 100
Why Not Minot?
Welcome to Winnipeg

Social Media