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On Oscar weekend, Melissa McCarthy's 'Identity Thief' tops box office again

By: Jake Coyle, The Associated Press

Sunday, Feb. 24, 2013 at 1:36 PM | Comments: 0

FILE -This undated publicity file image released by Universal Pictures shows Jason Bateman, left, and Melissa McCarthy in a scene from, "Identity Thief." As of Sunday, Feb. 24, 2013, “Identity Thief”, with a cumulative total of $93.7 million viewers, is the biggest hit so far in 2013. (AP Photo/Universal Pictures)

NEW YORK, N.Y. - Hollywood's latest films performed tepidly at the box-office on Oscar weekend, with Melissa McCarthy's "Identity Thief" returning to the top spot in its third week of release.

The Universal comedy earned $14.1 million on the weekend, according to studio estimates Sunday, enough to regain the box-office title after losing it last week to 20th Century Fox's "A Good Day to Die Hard," the Bruce Willis action sequel.

With a cumulative total of $93.7 million, "Identity Thief" is the biggest hit so far in 2013. Though the film has been badly reviewed by critics, the road trip duo of McCarthy and Jason Bateman has proved popular at the multiplexes, where no other comedy has been around to challenge it.

More than anything, "Identity Thief" has proven the stardom of McCarthy, following her breakout performance in "Bridesmaids."

"The holding power of a film always gives you an idea of the strength of its concept or its star," said Nikki Rocco, Universal head of distribution. "In this case, it's both."

With the industry gathering for the Oscars on Sunday, it's always a weekend where moviegoers' attention goes more to the Academy Awards than the movie theatre. For the fifth week in a row, the box office was down as compared to last year's business

One of the two new films in wide release, Lionsgate's Dwayne "The Rock" Johnson action film, "Snitch," opened with $13 million. That was a decent but not strong showing for "Snitch" in a year where action films have largely fared poorly.

Though "A God Day to Die Hard," the fourth film in the franchise, led the box office last week, it slid 60 per cent in its second week to $10 million. Earlier action films from Arnold Schwarzenegger ("The Last Stand"), Jason Statham ("Parker") and Sylvester Stallone ("Bullet to the Head") performed worse.

The other new wide release was the Weinstein Co.'s "Dark Skies," a PG-13 horror film starring Keri Russell. It debuted with $8.9 million.

The down weekend was unlikely to dampen the Oscar celebration. The nine best picture nominees have largely fared well at the box office. This weekend, eight of them are in the top 21 films.

For the first time since the category's number of nominees was extended in 2009, six of the nominees grossed more than $100 million domestically: "Argo," ''Lincoln," ''Les Miserables," ''Silver Linings Playbook," ''Django Unchained" and "Life of Pi." ''Zero Dark Thirty" missed narrowly with $91.6 million going into the Oscars.

"It's one of the best performing groups of nominees I've ever seen," said Paul Dergarabedian, an analyst for box-office tracker Hollywood.com. "Great night for Hollywood, tough day at the box office."

A box-office bump could follow for Sunday's big winners, though any benefit might be better found overseas, where some of the films are still expanding. The best picture favourite, Ben Affleck's Iran rescue thriller "Argo," is already out on DVD in North America.

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theatres, according to Hollywood.com. Where available, latest international numbers are included. Final domestic figures will be released Monday.

1. "Identity Thief," $14 million.

2. "Snitch," $ 13 million.

3. "Escape From Planet Earth," $11 million.

4. "Safe Haven," $10.6 million.

5. "A Good Day to Die Hard," $10 million.

6. "Dark Skies," $8.9 million.

7. "Silver Linings Playbook," $6.1 million.

8. "Warm Bodies," $4.8 million.

9. "Side Effects," $3.6 million.

10. "Beautiful Creatures," $3.4 million.

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Online:

http://www.hollywood.com

http://www.rentrak.com

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Universal and Focus are owned by NBC Universal, a unit of Comcast Corp.; Sony, Columbia, Sony Screen Gems and Sony Pictures Classics are units of Sony Corp.; Paramount is owned by Viacom Inc.; Disney, Pixar and Marvel are owned by The Walt Disney Co.; Miramax is owned by Filmyard Holdings LLC; 20th Century Fox and Fox Searchlight are owned by News Corp.; Warner Bros. and New Line are units of Time Warner Inc.; MGM is owned by a group of former creditors including Highland Capital, Anchorage Advisors and Carl Icahn; Lionsgate is owned by Lions Gate Entertainment Corp.; IFC is owned by AMC Networks Inc.; Rogue is owned by Relativity Media LLC.

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