Accessibility/Mobile Features
Skip Navigation
Skip to Content
Editorial News
Entertainment
Classified Sites

The Canadian Press - ONLINE EDITION

Scarlett Johansson addresses criticism over SodaStream deal

FILE - In this Nov. 10, 2013 file photo, actress Scarlett Johansson arrives for the screening of the film 'Her' at the 8th edition of the Rome International Film Festival in Rome. Israeli drink maker SodaStream International Ltd. recently signed the American actress as its first “global brand ambassador.” Her first commercial is to debut during the Super Bowl on Feb. 2. SodaStream has come under fire from pro-Palestinian activists for maintaining a large factory in an Israeli settlement in the West Bank, a territory captured by Israel in 1967 and claimed by the Palestinians.(AP Photo/Alessandra Tarantino, File)

Enlarge Image

FILE - In this Nov. 10, 2013 file photo, actress Scarlett Johansson arrives for the screening of the film 'Her' at the 8th edition of the Rome International Film Festival in Rome. Israeli drink maker SodaStream International Ltd. recently signed the American actress as its first “global brand ambassador.” Her first commercial is to debut during the Super Bowl on Feb. 2. SodaStream has come under fire from pro-Palestinian activists for maintaining a large factory in an Israeli settlement in the West Bank, a territory captured by Israel in 1967 and claimed by the Palestinians.(AP Photo/Alessandra Tarantino, File)

LOS ANGELES, Calif. - Scarlett Johansson is responding to criticism over her new ad campaign for an Israeli company that operates in the West Bank.

The 29-year-old actress said in a statement released Friday to The Huffington Post that she "never intended on being the face of any social or political movement, distinction, separation or stance" as part of her affiliation with SodaStream International Ltd.

The Israeli drink maker recently signed the "Her" and "The Avengers" actress as its first "global brand ambassador." She is to appear in a television ad during the Super Bowl on Feb. 2.

SodaStream has come under fire from pro-Palestinian activists for maintaining a large factory in an Israeli settlement in the West Bank, a territory captured by Israel in 1967 and claimed by the Palestinians.

Oxfam International took issue with Johansson this week because the humanitarian group opposes "all trade" from Israeli settlements, claiming they are illegal and deny Palestinian rights.

Johansson has served as a global ambassador for Oxfam since 2005, raising funds and promoting awareness about global poverty.

"I remain a supporter of economic co-operation and social interaction between a democratic Israel and Palestine," said Johansson. "SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbours working alongside each other, receiving equal pay, equal benefits and equal rights."

Johansson added that she stands behind the SodaStream product and is proud of her work with Oxfam.

  • Rate this Rate This Star Icon
  • This article has not yet been rated.
  • We want you to tell us what you think of our articles. If the story moves you, compels you to act or tells you something you didn’t know, mark it high. If you thought it was well written, do the same. If it doesn’t meet your standards, mark it accordingly.

    You can also register and/or login to the site and join the conversation by leaving a comment.

    Rate it yourself by rolling over the stars and clicking when you reach your desired rating. We want you to tell us what you think of our articles. If the story moves you, compels you to act or tells you something you didn’t know, mark it high.

Sort by: Newest to Oldest | Oldest to Newest | Most Popular 0 Commentscomment icon

You can comment on most stories on brandonsun.com. You can also agree or disagree with other comments. All you need to do is register and/or login and you can join the conversation and give your feedback.

There are no comments at the moment. Be the first to post a comment below.

Post Your Commentcomment icon

Comment
  • You have characters left

The Brandon Sun does not necessarily endorse any of the views posted. Comments are moderated before publication. By submitting your comment, you agree to our Terms and Conditions. New to commenting? Check out our Frequently Asked Questions.

letters

Make text: Larger | Smaller

Brandon Sun Business Directory
Submit a Random Act of Kindness
Why Not Minot?
Welcome to Winnipeg

Social Media