Accessibility/Mobile Features
Skip Navigation
Skip to Content
Editorial News
Lifestyles
Classified Sites

The Canadian Press - ONLINE EDITION

Giorgio Armani says fashion spectacles bad for industry; focus should be on woman next door

A model wears a creation for Giorgio Armani women's Fall-Winter 2014-15 collection, part of the Milan Fashion Week, unveiled in Milan, Italy, Monday, Feb. 24, 2014. (AP Photo/Giuseppe Aresu)

Enlarge Image

A model wears a creation for Giorgio Armani women's Fall-Winter 2014-15 collection, part of the Milan Fashion Week, unveiled in Milan, Italy, Monday, Feb. 24, 2014. (AP Photo/Giuseppe Aresu)

MILAN - Giorgio Armani's collection for next winter — a palate of greys with a flash of lime — is aimed "not at the fashion icon, but her next-door neighbour."

Yet, the designer said Monday, the focus on spectacles at fashion shows by many of his colleagues and the media distorts expectations.

"When in September, a woman wants to see in the stores something she saw in the newspaper, and she doesn't find it, this is bad for everyone," Armani told reporters after his womenswear preview for next winter on the last day of Milan Fashion Week.

"It makes us look ridiculous and seem like those who want to stun at all costs," he said.

Women who visit Armani shops this fall will find a new daytime trouser that is ankle-length and softened with pleats — similar in comfort to the pants he unveiled last week for his Emporio Armani line aimed at younger customers.

The looks are predominantly grey, a colour he chose because different shades of grey "are pretty together" and lime, which he said "excites."

Grey suits pair the new trouser with single-button jackets brightened with a lime flash on the lapel. Green stripes down the side of pants signalled a sportier look.

Armani is one of the few designers to elicit applause during his show and one piece that drew it here was a wispy grey fur that appeared lit by lime. It was worn over a slip-like sage dress and paired with a squared green clutch.

Evening dresses were strapless sheaths with lime stones or stripes of green and black ribbon that gave them a modernist edge.

Handbags included lime-and-black clutches, top-handle doctor's bags and soft, roomy daytime bags in black with lime highlights. Shoes were feminine pumps with a skinny heel or lace-up booties.

  • Rate this Rate This Star Icon
  • This article has not yet been rated.
  • We want you to tell us what you think of our articles. If the story moves you, compels you to act or tells you something you didn’t know, mark it high. If you thought it was well written, do the same. If it doesn’t meet your standards, mark it accordingly.

    You can also register and/or login to the site and join the conversation by leaving a comment.

    Rate it yourself by rolling over the stars and clicking when you reach your desired rating. We want you to tell us what you think of our articles. If the story moves you, compels you to act or tells you something you didn’t know, mark it high.

Sort by: Newest to Oldest | Oldest to Newest | Most Popular 0 Commentscomment icon

You can comment on most stories on brandonsun.com. You can also agree or disagree with other comments. All you need to do is register and/or login and you can join the conversation and give your feedback.

There are no comments at the moment. Be the first to post a comment below.

Post Your Commentcomment icon

Comment
  • You have characters left

The Brandon Sun does not necessarily endorse any of the views posted. Comments are moderated before publication. By submitting your comment, you agree to our Terms and Conditions. New to commenting? Check out our Frequently Asked Questions.

letters

Make text: Larger | Smaller

Brandon Sun Business Directory
Submit a Random Act of Kindness
Why Not Minot?
Welcome to Winnipeg

Social Media