Accessibility/Mobile Features
Skip Navigation
Skip to Content
Editorial News
Lifestyles
Classified Sites

The Canadian Press - ONLINE EDITION

How the Associated Press-WE tv poll on the relationships and Valentine's Day was conducted

The Associated Press-WE tv poll on relationships and Valentine's Day was conducted by GfK Public Affairs and Corporate Communications Jan. 17-21. It is based on online interviews of 1,060 adults who are members of GfK's nationally representative KnowledgePanel.

The original sample was drawn from a panel of respondents recruited via phone or mail survey methods. GfK provides Internet access to panel recruits who don't already have it. With a probability basis and coverage of people who otherwise couldn't access the Internet, online surveys using KnowledgePanel are nationally representative.

Interviews were conducted in both English and Spanish.

As is done routinely in surveys, results were weighted, or adjusted, to ensure that responses accurately reflect the population's makeup by factors such as age, sex, race, education and phone usage.

No more than 1 time in 20 should chance variations in the sample cause the results to vary by more than plus or minus 3.9 percentage points from the answers that would be obtained if all adults in the U.S. were polled. The poll's co-operation rate, which represents the percentage of panelists invited to take the survey who completed it, is 48 per cent.

There are other sources of potential error in polls, including the wording and order of questions.

The questions and results are available at http://www.ap-gfkpoll.com .

  • Rate this Rate This Star Icon
  • This article has not yet been rated.
  • We want you to tell us what you think of our articles. If the story moves you, compels you to act or tells you something you didn’t know, mark it high. If you thought it was well written, do the same. If it doesn’t meet your standards, mark it accordingly.

    You can also register and/or login to the site and join the conversation by leaving a comment.

    Rate it yourself by rolling over the stars and clicking when you reach your desired rating. We want you to tell us what you think of our articles. If the story moves you, compels you to act or tells you something you didn’t know, mark it high.

Sort by: Newest to Oldest | Oldest to Newest | Most Popular 0 Commentscomment icon

You can comment on most stories on brandonsun.com. You can also agree or disagree with other comments. All you need to do is register and/or login and you can join the conversation and give your feedback.

There are no comments at the moment. Be the first to post a comment below.

Post Your Commentcomment icon

Comment
  • You have characters left

The Brandon Sun does not necessarily endorse any of the views posted. Comments are moderated before publication. By submitting your comment, you agree to our Terms and Conditions. New to commenting? Check out our Frequently Asked Questions.

letters

Make text: Larger | Smaller

Brandon Sun Business Directory
Submit a Random Act of Kindness
Why Not Minot?
Welcome to Winnipeg

Social Media