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New Jersey sues Florida pizza shop, says it's misusing 'iconic' Garden State Parkway logo

This image taken from a lawsuit filed in federal court by the NJ Turnpike Authority Wednesday, July 23, 2014 shows logos being used by a Florida company that the turnpike authority has taken to court. At left is the trademark of the Garden State Parkway, which is suing the Jersey Boardwalk Pizza Co. over its logos. (AP Photo)

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This image taken from a lawsuit filed in federal court by the NJ Turnpike Authority Wednesday, July 23, 2014 shows logos being used by a Florida company that the turnpike authority has taken to court. At left is the trademark of the Garden State Parkway, which is suing the Jersey Boardwalk Pizza Co. over its logos. (AP Photo)

TRENTON, N.J. - The New Jersey Turnpike Authority wants a Florida pizza shop to pay a big toll for using a logo similar to the iconic Garden State Parkway's green and yellow signs.

The agency sued Jersey Boardwalk Pizza Tuesday in federal court over the logo it uses for its two pizza shops and on merchandise sold online. It says the company is trying to trade upon the fame of the Garden State Parkway logo to attract customers and potential franchisees.

A lawyer for the company defends the company's use of the logo and says there's no way anyone would confuse a highway and a pizza place 1,300 miles away.

The turnpike authority calls the Garden State Parkway one of the most iconic and well known highways in the country.

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