TIM SMITH/BRANDON SUN
A display with the word “doing” spelled out in a collage sits in Princess Park in Brandon as part of Assiniboine Community College’s new marketing campaign: Learn by Doing. Displays have been set up around Brandon and Dauphin showcasing some of the various programs offered at the college.
Displays are popping up all over Brandon and Dauphin to kick off Assiniboine Community College’s new marketing campaign: Learn by Doing.
One part of the multi-faceted promotion is the out-of-the-classroom desks with tools of the trade from various programs offered at the college that are dispersed throughout the city.
Providing students with a practical, hands-on education that meets the needs of today’s labour market is what instructors at the college strive for, according to a college press release. That’s what the Learn By Doing campaign was based upon.
"Learning at ACC isn’t just about sitting at a desk. It is about getting out there, getting experience and using the tools that you will be using on the job," said Steven Hills, GIS environmental technologies instructor at ACC.
"By giving our students real-life experience and practice in the field, we’re giving them a competitive advantage in the job market."
Some of the programs that are highlighted in the campaign include horticultural production, land and water management, business administration and communications engineering technology.
Everything from robots and garden hoses to electronic devices and hard drives will be featured in the displays. They include just a small sampling of the tools used in the college’s programs.
ACC’s Learn By Doing displays will be at 11 different locations throughout Brandon and Dauphin, and will be on exhibit for two to six weeks, depending on the location.
Strategic partnerships have been established with different businesses and organizations where students from the featured programs might find employment after graduation. The Green Spot, Canad Inns and the Keystone Centre, among others, have agreed to participate in the campaign.
According to statistics provided by ACC, 93 per cent of its graduates are either employed or pursuing further post-secondary education.
For more information, visit assiniboine.net/learnbydoing.
Republished from the Brandon Sun print edition September 19, 2012