On Monday, May 6, the Brandon Sun will harmonize its home delivery within the city of Brandon, moving from an afternoon paper to a morning product.
"Morning delivery will benefit our readers and advertisers alike," publisher Eric Lawson said.
"Our readers will be able to enjoy local news and views earlier in the day. For our advertisers, morning delivery will ensure even greater exposure for their messages."
Newspapers will be delivered by mid-morning or earlier, depending on the length of the route and barring any extremely poor weather.
There are no planned changes to regular subscription rates for normal home delivery — except that delivery will now happen in the mornings.
Lawson said the time required to transport newspapers to rural areas will preclude the Sun from offering full morning delivery outside of the city.
"We will, however, continue to provide quality home delivery service to our many valued rural subscribers," said Lawson.
The Brandon Sun is one of the best-read newspapers in Canada, Lawson said. The most recent readership figures provided by NADbank (the Newspaper Audience Databank, which surveys readership for newspapers across Canada) show that 89 per cent of adults 18 and older in Brandon read the Sun each week.
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