The City of Brandon is undergoing yet another rebranding exercise, as part of its Roadmap for Growth 2014 Strategic Plan.
Late yesterday afternoon, the city’s communications director, Allison Collins, announced the implementation of a new modern logo that would “provide visual consistency across the city organization.”
According to the press release, the administration chose to create the new logo internally. The new organizational logo was developed using elements similar to those found in the city’s economic development department’s long-established logo, which was reflected in the new highway signage erected at Brandon’s entrance points this past summer.
The new logo will be rolled out in 2013 and, with a few very specific exceptions, will take the place of the City of Brandon Coat of Arms, City Crest and the “Green B” logos that have been used over the past number of years as visual representations of the city.
The city’s website states the administration still recognizes the historical significance and importance of the coat of arms and the crest, and will allow their use under special circumstances relating to governance.
No change will be made to current design of the city flag.
The city says the new logo will be used internally across the organization, as well as on media releases, city vehicles, public advertising, emails, Brandon websites and social media accounts.