Local ladies in support of CIBC Run for the Cure are busy painting the Wheat City pink this week.
Karen Oliver, a member of the annual run’s organizing committee, spent Monday afternoon in Princess Park, along Rosser Avenue and at Brandon City Hall decorating trees with bright pink ribbons. She said they’re to help "start a conversation" about breast cancer.
"It’s a cause that touches all of us," she said.
"Whether you’re a woman or a man we’ve all been impacted by somebody in our lives that’s been impacted by breast cancer."
This week is designed Paint Canada Pink Week across the Prairies with hopes of raising awareness about the upcoming run, which kicks off at 9 a.m. on Oct. 5.
"The idea is to have as many pink things as you can in a community," she said.
This year’s run will take place at Assiniboine Community College’s Victoria Avenue East campus and those choosing to participate can either walk or run one or five kilometres.
Pledge forms can be picked up at a community booth inside Shoppers Mall or by registering online at runforthecure.com.
In the past, Oliver said it has been difficult attracting volunteers and participants to the event, but recently things have started picking up again.
"Sometimes you have to have the threat of an event not happening to make people really realize how important it is to get behind it," she said.
"The survivorship has gone up phenomenally and it’s because of things like CIBC Run for the Cure that generates money for the cause."
Last year, nearly 50 teams helped raise about $140,000 locally for the Canadian Breast Cancer Foundation, up from $112,000 in 2012 and $110,000 in 2011.
Over the years, teams have raised money throughout the campaign by holding events such as socials, bake sales and barbecues.
Run for the Cure is held across the country, and with the next closest run in Winnipeg, Brandon often attracts several walkers and runners from surrounding areas, including Dauphin, Neepawa and Minnedosa. It’s also Canada's largest single-day, volunteer-led fundraising event dedicated to raising funds for breast cancer research, education and health promotions.
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