TIM SMITH/BRANDON SUN
Brand-new vehicles sit in front of Brandon Chrysler Dodge on Victoria Avenue on Friday afternoon.
One of the major automotive dealerships in Brandon is changing hands following the sale of Brandon Chrysler Dodge to Kent Forman, owner of Forman Honda and Forman Mazda.
"I’m excited and I think it’s a great opportunity to continue the Chrysler presence in Brandon," Forman said.
While there will be only a few changes, one of the bigger ones is a name change to Brandon Chrysler Dodge Jeep Ram.
Forman bought the dealership, which is located on the south side of Victoria Avenue near 34th Street, from the Larkin family. The dealership will be headed by new general manager Chris Irvine, who has experience at Mainline Motors and Murray Chevrolet Cadillac Buick GMC Brandon.
Forman has enjoyed servicing existing clientele who have appreciated the smaller, more efficient vehicles sold by Honda and Mazda, but admitted that he’s excited to now be able to offer full-sized trucks.
"I look forward to being able to provide for the needs of the ag and oil industries, commercial accounts from the Ram truck and the cargo vans," Forman said.
Forman, who grew up around the auto industry in Rivers and Dauphin, said no major renovations are planned for the immediate future and all staff are being retained.
"It should be a seamless transition — same location, same staff — and I really hope the customers don’t notice an immediate change," Forman said.
"We will make improvements where it’s warranted but we have a long timeline to work with. We’ll continue to compete for the business of our customers and we’ll have to earn their respect and trust and it starts today."
Republished from the Brandon Sun print edition September 14, 2013