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Brandon Sun - PRINT EDITION

Gift ideas for Dad? Sock it to me!

Bright, colourful Cole + Parker socks are selling briskly at Bromley’s Menswear in Brandon.

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Bright, colourful Cole + Parker socks are selling briskly at Bromley’s Menswear in Brandon. (COLE + PARKER)

"My father gave me the greatest gift anyone could give another person — he believed in me."

— Jim Valvano, basketball coach and broadcaster

This Sunday, we’ll be celebrating Father’s Day — a day when dads everywhere will be hugged and loved just a little bit more than usual.

For the last week or so, teachers have browsing the Internet and Pinterest looking for unique cards and gifts that can be made in the classroom.

At the same time, moms and kids have been wandering around the shops looking for just the right gift for dad.

Tools, fishing supplies, golf accessories, clothes — what is it that dad’s heart desires?

I wondered the same and asked a few folks around town what they thought.

Socks, says Brian Bromley, owner of Bromley’s Menswear. Yes, you read that correctly — socks. However, Brian’s not talking about your average, everyday socks.

"For the younger dads, we have these very bright, very colourful socks that are really, really popular," he said. "I agonized over bringing them in, but I shouldn’t have. I have never had anything that has sold like these have."

The Cole + Parker socks can be worn either with dress or golf pants. While they do make a fashion statement, they are also unique because proceeds from each purchase go to Kiva.

Kiva is a non-profit organization that provides business loans to support entrepreneurs in developing countries to alleviate poverty (coleandparker.co).

And while ties used to be a big seller for Father’s Day, that just isn’t the case now.

"With companies moving towards a more casual attire for the summer, we find that ties are not a very popular gift item anymore for Father’s Day," Bromley said. "They are definitely more of a Christmas gift idea."

So, I’d say get dad to put his new socks on and spend the rest of the day on the links.

Scott Ramsey, general manager of the Shilo Country Club, says spending the day being active with your dad is something we could all do a bit more of — plus, the club has a fantastic deal for the special occasion.

"Since Father’s Day is on June 15, we’re going to do $15 green fees for everybody all day long," Ramsey said.

"We will typically get kids coming out with their fathers, so that’s a great deal for everyone."

Ramsey recommends booking a tee time and says the course is in great shape.

As a dad himself, he will be working that day, but he hopes he’ll be able to get a little bit of time with his wife and children.

"This sounds cheesy, and my wife will probably laugh at me when she reads this, but all I ever want is to be able to spend quality time with my family," he said.

The long-range forecast for Sunday is sunny, with a high of 21 C.

That seems like the perfect day for a round of golf and to wrap things up with a trip to one of the local ice cream shops with dad to indulge in a delicious, little treat.

"It’s hard to say, but it seems that the average, typical dad will order a Blizzard or a Peanut Buster Parfait," said Laird Lidster, owner of Dairy Queen. "We’ve got lots to choose from though, so dad won’t go away disappointed."

Republished from the Brandon Sun print edition June 10, 2014

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"My father gave me the greatest gift anyone could give another person — he believed in me."

— Jim Valvano, basketball coach and broadcaster

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"My father gave me the greatest gift anyone could give another person — he believed in me."

— Jim Valvano, basketball coach and broadcaster

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