It came as a surprise Christmas gift last December when some hooligan chose to write "F--- OFF!" on the Brandon Chamber of Commerce building.
Approximately four months after the epigram was written, using what appears to be a black marker, the message can still be viewed by anyone walking west along Rosser Avenue.
Due to the building’s heritage status, there is a laundry list of things the organization must do in order to remove the graffiti, according to a chamber official.
And the organization isn’t the only victim of senseless graffiti downtown.
Dozens of tags, obscenities and images can be viewed within a four-block stretch of Rosser.
City of Brandon recycling bins, Canada Post community mailboxes and buildings with side alleys are the most popular canvases for outlaw artisans.
Gerard Wade, owner of People’s Market Place on 13th Street between Rosser and Pacific avenues, said he has been a victim of graffiti on his building a number of times in the past.
Wade believes businesses, government organizations and people must remain vigilant against the defacement of buildings.
"When you leave it on there, it is silent approval," Wade said. "If you don’t remove it, you are condoning the person who has done it and they just move on to something else once it’s full."
Wade said he’s impressed with the level of support he has received from the Brandon Police Service, but would like to see all community members and victims take a harder stance against graffiti.
"Report, record and remove" is his philosophy, and the quicker the better.
"People who want to bring their children downtown or are coming here for the first time see it and it sets a bad example for downtown," Wade said.
It’s important not to get complacent, he said.
"When you’re down here all the time and you walk by it every day, you get used to these things. But every day I walk by it, I get more and more angry because it just shouldn’t be there."
As for the profanity gracing the chamber building?
"Anything that is obscene should be removed right away," Wade said.
» Twitter: @CharlesTweed