BRUCE BUMSTEAD/BRANDON SUN
Students from O’Kelly School march past the CFB Shilo headquarters as part of the Red Cross Day of Pink against bullying on Wednesday. More than 240 students participated in the march organized by the school’s Youth Revolution and leadership team.
More than 19,000 people across the province "stood for respect" Wednesday as part of the third annual Red Cross Day of Pink.
A student hides his head in his anti-bullying awareness T-shirt during a Day of Pink rally at New Era School on Wednesday.
(COLIN CORNEAU/BRANDON SUN)
Kruz Wilson, left, Sidney Curtis, centre, and Emma Osborne play during events for the third annual Red Cross Day of Pink at New Era School on Wednesday. The campaign encourages students and school staff to wear pink as a visible statement against bullying. (COLIN CORNEAU/BRANDON SUN)
Presented by RBC Royal Bank, the Red Cross Day of Pink brings awareness of the impact of bullying and what people can do to create safe and respectful communities.
Across Manitoba, more than 365 schools and businesses hosted events that included film festivals, speakers’ series, rallies and parades to inspire their community to take action against bullying.
For each official Red Cross Day of Pink T-shirt sold, the Red Cross can educate one community member to recognize and respond to bullying. This year, the Red Cross sold more than 19,000 official T-shirts.
"We have gone above and beyond what we expected to achieve with Red Cross Day of Pink," said Shawn Feely, provincial director for the Canadian Red Cross.
"Having so many people across the province choose to take a stand for respect demonstrates that bullying behaviour is no longer socially acceptable."
RBC regional vice-president Holly Toupin said this "extraordinary" movement "invites all of us to be a voice for change and have the conversation about bullying in our boardrooms, classrooms and living rooms."
The Canadian Red Cross is Canada’s leader in bullying prevention education. Children, youth and adults are educated through the award-winning Red Cross Violence, Bullying and Abuse prevention program to be able to recognize, respond to and prevent bullying behaviour.
Red Cross Day of Pink is presented by RBC and supporting sponsors IMPACT Security, Special T, MTS and 680 CJOB/FreshFM. The Red Cross acknowledges the support of Safe Schools Manitoba.
Republished from the Brandon Sun print edition April 10, 2014