Motorists will soon be welcomed into Brandon with new highway signs.
Four of six new signs have arrived in the Wheat City, with installation slated to begin this week.
The signs have been designed with an earth palette to respect Brandon’s agricultural prosperity and its affinity for nature. They feature a graphic and word mark that has been used to market Brandon successfully for many years.
“Ultimately, the sign size coupled with its impactful, but timeless design conveys to the motoring public that Brandon is a vibrant, full-service urban centre,” said Sandy Trudel, Brandon’s director of economic development earlier this year.
Trudel said the linked “D” and “O” in the word “Brandon” symbolizes the sense of belonging that is the “most common reason people site for staying or returning to Brandon.”
“It speaks to the importance of community, family and support for one another and the fact that we are stronger together,” she said.
In total, six signs are being constructed by Ontario-based KING Architectural Products and installed by Brandon’s own Cardinal Signs in ditches adjacent to the roadways.
Standing about 12 feet high, signs will be placed near Kemnay on Highway 1A, on Veterans Way and both north and south of the city on Highway 10.
The two larger signs will stand about 20 feet tall and will be located on the Trans-Canada Highway, east and west of Brandon. According to the city, the remaining two signs will be shipped in the near future.
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