Brandon Sun - PRINT EDITION
Six new highway signs will be installed at the entrances to Brandon this summer. (SUBMITTED)
Highway travellers will get a signed welcome to Brandon no matter what direction they come from.
Six new highway signs will be installed at the entrances to the city this summer — including two that will stand some 20 feet tall.
"Ultimately, the sign size coupled with its impactful, but timeless design conveys to the motoring public that Brandon is a vibrant, full-service urban centre," says Sandy Trudel, Brandon’s director of economic development.
The signs, designed with an earth palette to reflect Brandon’s agricultural heritage and affinity for nature, feature a logo that has been used to market Brandon for several years.
"The linked ‘D’ and ‘O’ in the Brandon word mark symbolizes the sense of belonging that is the most common reason people site for staying or returning to Brandon. It speaks to the importance of community, family and support for one another and the fact that we are stronger together," Trudel said.
"Meanwhile, the graphic itself can mean different things to different people. Those with ties to agriculture may see an image of wheat or crops representative of Brandon’s history and economy, while those who understand the importance of family and community in Brandon might see people connected in an embrace."
The two largest signs will be placed on the Trans-Canada Highway, east and west of Brandon.
Smaller signs, standing about 12 feet high, will be placed near Kemnay on Highway 1A, on Veterans Way, and both north and south of the city on Highway 10.
The signs should mostly be installed by the end of August, with the exception of the one on Highway 10 north, which will take slightly longer due to some additional engineering requirements.
» Brandon Sun
Republished from the Brandon Sun print edition July 4, 2012
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Highway travellers will get a signed welcome to Brandon no matter what direction they come from.
Six new highway signs will be installed at the entrances to the city this summer — including two that will stand some 20 feet tall.
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Highway travellers will get a signed welcome to Brandon no matter what direction they come from.
Six new highway signs will be installed at the entrances to the city this summer — including two that will stand some 20 feet tall.
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Posted by:Bandb
July 6, 2012 at 12:09 PM
The graphic reminds me of some paint I spilled once on the garage floor...
Come on Brandon, you can do better than that!