Two Brandon University researchers have received international attention for their recent work into how rural communities can better market themselves as tourist destinations.
Geography Prof. Christopher Malcolm and Doug Ramsey, of the department of rural development, presented their findings to the sixth annual International Tourism Congress in Peniche, Portugal.
Their study on the experiences of visitors to the Canadian Fossil Discovery Centre in Morden was selected best paper at the conference. It will be published this spring in the prestigious academic publication European Journal of Tourism, Hospitality and Recreation.
“Our research took a new path,” Malcolm said. “The conference delegates were very interested in how we employed analyses developed for outdoor recreation management and classified visitors through their previous experiences and the context they bring to the activity.”
Ramsey said the findings will help the Morden fossil museum identify how to create a more fulfilling, unique experience for visitors and will “give all rural communities a new way to measure and analyze visitors and attractions, to create distinct and marketable destination points.”
Derrek Eberts, from BU’s department of geography, also presented a paper at the Portugal conference.
Besides the BU contingent, only one other Canadian and a handful of U.S. researchers were among the 150 researchers from around the globe invited to present papers.
“Once again, our research is putting the university and our community on the international stage,” BU president Deborah Poff said.
Republished from the Brandon Sun print edition December 28, 2013