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Prairie Toyota ramps up annual food drive

Prairie Toyota’s second annual food drive has shifted into high gear.

Starting this week and running until Jan. 7, the initiative by Toyota dealerships — including Precision Toyota in Brandon — aims to restock food banks across the Prairies.

With 20,000 pounds of food collected and donated last year to food banks, Prairie Toyota is looking to surpass that amount by nearly doubling the amount of time allocated to this year’s initiative. Each dealership will make a personal donation of $550 worth of groceries to help meet this year’s goal.

Due to the significant drop in donations of both food and cash following the holidays, supplies at Canada’s food banks are at their lowest between January and April.

Scott Ball of Precision Toyota asks the community for continued support in this initiative by bringing in a non-perishable food item to the dealership.

“We want to give the public a new perspective on hunger and continue to raise awareness of the need to restock our food bank’s supplies,” Ball said.

According to Food Banks Canada, close to 900,000 Canadians are assisted by food banks every month. Nearly half of food banks saw an increase in use in 2013 — a 21 per cent rise in the number of people coming to them for help throughout this year; and, the use of meal programs are 11 per cent higher than in 2012 (40 per cent higher than in 2008).

Consider these local figures from Food Banks Canada’s HungerCount 2013:

• For the last two years, Manitoba is the No. 1 province for food bank use;

• Manitoba food banks provide emergency assistance to nearly 64,000 people a month — up more than 14 per cent from last year;

• More than 47 per cent of those assisted are children;

• One-third of families experiencing hunger are dual wage-earner families.

“We were astounded by the amount of support and participation received during last year’s food drive,” Ball said.

“This year, we ask our local community to come together once again and help us feed as many individuals and families in need as possible by restocking food supplies for the start of the 2014 and throughout the new year.”

Anyone who brings in a non-perishable item at a participating Prairie Toyota dealership may enter for a chance to win a 2014 Toyota Tundra.

» Submitted

Republished from the Brandon Sun print edition December 11, 2013

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Prairie Toyota’s second annual food drive has shifted into high gear.

Starting this week and running until Jan. 7, the initiative by Toyota dealerships — including Precision Toyota in Brandon — aims to restock food banks across the Prairies.

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Prairie Toyota’s second annual food drive has shifted into high gear.

Starting this week and running until Jan. 7, the initiative by Toyota dealerships — including Precision Toyota in Brandon — aims to restock food banks across the Prairies.

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