As of today, shoppers at Safeway Canada will no longer need a club card to take advantage of store specials.
On Thursday, Global Winnipeg reported that Canada Safeway has decided to put an end to its club card membership program. On
its Facebook page, the company states that everyone will be able to get the “lowest price, every day,” without a card or phone number required, starting today.
The move comes four months after Sobeys Inc., an Empire Co. Ltd. subsidiary, acquired Canada Safeway in a deal worth $5.8 billion.
CTV Calgary reports that the Air Miles reward program will not be impacted by the elimination of the club cards. More information is expected to be available at Safeway locations today.
» Brandon Sun