Two Brandon eye-care clinics have joined a global campaign to fight avoidable blindness and vision impairment in developing countries.
Total Eye Care in The Town Centre and FYidoctors in the Shoppers Mall are taking part in the World Sight Day Challenge this month and are inviting members of the community to participate and help to raise awareness of this important issue.
The World Sight Day Challenge is the largest annual global fundraising campaign to address avoidable blindness caused by uncorrected refractive error — simply, the need for an eye exam and glasses.
Throughout October, including World Sight Day which is today, Total Eye Care and FYidoctors will be fundraising to help the more than 600 million people in the world who are blind or vision impaired simply because they do not have access to an eye exam or glasses.
The campaign is run by global charity, Optometry Giving Sight.
In addition to the local partners’ initiatives, their parent company, FYidoctors, will take part in a month-long philanthropy campaign whereby they will donate $1 to the challenge for every “like” on Facebook or new Twitter follower they receive.
“I have proudly supported Optometry Giving Sight for four years,” said Total Eye Care optometrist Don Williamson. “The World Sight Day Challenge is a very positive campaign because preventable blindness is a solvable problem and one that we can play a direct role in helping to solve.
“Most people are surprised to learn that just $5 can be enough to help provide an eye exam and a pair of glasses to someone living in an underserved community. Everyone can make a difference.”
Participating is easy — simply visit Total Eye Care and FYidoctors to make a donation before the end of October, “like” the FYidoctors Facebook page (facebook.com/fyidoctors), and/or follow FYidoctors on Twitter (@fyidoctors).
Republished from the Brandon Sun print edition October 10, 2013