After 105 years of solely selling tickets at the gate, one of the region’s oldest fairs — the Royal Manitoba Winter Fair — has made its move to online sales.
"We wanted to be sure that our event was as accessible to the public as possible," said Karen Oliver, CEO of the Provincial Exhibition of Manitoba.
"By adding the online ticket option, we give fairgoers the opportunity to grab tickets before they head to the venue, saving them the hassle of waiting in line at the gate."
The Provincial Exhibition has teamed up with frequent collaborator, AuthentiGATE, to make the online tickets available to the public, and hope to drive fairgoers toward purchasing online with the help of their social media platforms, Facebook and Twitter.
Any users who have "liked" Provincial Ex’s Facebook profile, or have chosen to follow them on Twitter, will be given the opportunity to use special promo codes that will save them a certain percentage on their ticket purchases.
Another addition to admission for the Winter Fair is the use of credit and debit cards when buying tickets at the gate.
"Until now, visitors to the fair have had to use cash when purchasing tickets," Oliver said.
"But due to feedback following previous years of the fair, we decided this was no longer practical."
The 2013 Royal Manitoba Winter Fair takes place March 25-30 at the Keystone Centre in Brandon. Tickets can be purchased by visiting the Provincial Exhibition’s website, brandonfairs.com.
Tickets will still be available at the gate, and a free child’s ticket for children aged 12 and under can be downloaded from the website until March 25.