As you’ll read in today’s paper, the Keystone Centre is worth it.
Through regular events like the winter and summer fairs, Wheat Kings games, and other events and exhibitions, the Keystone pumps an estimated $62 million into the Brandon economy each and every year.
That’s nearly $170,000 each and every day of the year in cash that ripples through hotels and restaurants and retail stores and into innumerable pocketbooks around town.
And that is a low-ball estimate, which doesn’t include any of the dozens of recreational events booked on Keystone properties, nor the burgeoning concert scene at the Keystone, nor all of the employment that it creates.
Quite frankly, it has long been obvious that the Keystone Centre is a major economic asset for our region. The largest recreational and event facility in Manitoba, the Keystone helps Brandon punch above its weight in hosting many events.
For too long, though, it has either been taken for granted, or downright rebuffed when it came to doing required maintenance to keep this asset in even bare-minimum shape.
Thankfully, that tide appears to have started to turn. The Keystone is on much more solid financial footing now than it was in just the recent past.
But the $62-million figure should open a few eyes. We hope it opens some mouths as well. We would love if this study was just the start of a civic conversation about how best we can leverage the Keystone in the years to come.
Republished from the Brandon Sun print edition January 30, 2014