It’s no secret in the business world that every now and then you have to shake things up a little to either boost sales, bring in new clients or to energize and motivate your employees.
Bridget Shaw, owner of Lady of the Lake Shop, Café & Pub, likes to do just that. She’s recently re-branded and renamed her popular pub —Crimson Pub.
As a self-taught marketer, Shaw often comes up with her ideas on the road.
“You have to travel, that’s the secret! You have to travel to get inspiration,” Shaw said.
The redefined Crimson Pub has been part of Lady of the Lake for almost eight years. Along with a new name, it also has a new head chef, a new menu and a fresh coat of paint.
Head chef Stephen Mitchell is a 2002 culinary arts graduate from the Southern Alberta Institute of Technology, but he began working with Chef Larry deVries at the age of 16 at Crocus Plains Regional Secondary School. He’s eager to try new things in his new role.
“I’m looking forward to creating and changing with the seasons. Focusing on features that make use of our local producers and suppliers lets us create healthy, flavourful taste combinations. Customers can expect a fresh look, new menu and a new attitude,” Mitchell said.
As for the new name, it was inspired by one of Shaw’s favourite books.
“The original name, Lady of the Lake, came after I read the book ‘The Mists of Avalon,’ so I went back to the book to find a name for the pub. I opened the book and the word Crimson practically jumped off the page for me,” Shaw said.
Shaw has also made changes to the pub’s beverage menu. Now, all beer, wine and cocktails are just $5. As well, they recently introduced the new Crimson Martini and Crimson Burger.
In asking Shaw why the café and pub are so popular, her response:
“We’re kind of crazy for doing what we do because it goes against most restaurants’ principles of making money. We like to provide good food and make it from scratch. It’s quite labour intensive, but that’s really what sets us apart,” Shaw said.
“We have our own vegetable grower, we try to source local meat when we can. Plus, it’s an eclectic atmosphere — lots of people come to just have a look. It does provide a bit of eye candy for people.”
Shaw also owns Abby Rose and Wildflower Café, two downtown businesses, with her daughters.
Between all four locations, they employ 39 people.
A grand reopening will be held for Crimson Pub sometime in September, watch the website for details: ladyofthelake.ca.
Local start, national success
Congratulations to We Care on its 30th anniversary! Bev McMaster originally founded We Care, a home care service provider, in Brandon in 1984.
Vice-president of operations Tifany Hopkin has been with We Care for 10 years. She said it is amazing how the business has grown over the years.
“It’s an incredible, incredible story for Brandon. Bev started the business in the basement of her home, borrowed a bit of money to get it started and it just really took off from there,” Hopkin said.
We Care has 60 locations from coast to coast and is located in almost every province (except Newfoundland and Labrador). They serve 700 communities and have 8,000 employees across the country, 150 in Brandon.
“Brandon is still one of our most striving offices,” Hopkin said.
We Care provides a variety of services and has diversified over the years to providing more than just nursing or at home care. They offer drug testing for the oilfield sector, certified testing for the Department of Transportation, Infusion Clinics for patients with crohn’s and colitis, child care, plus so much more.
We Care is 100 per cent Canadian owned. The success of this national company goes back to its roots.
“We are nurse-navigated, there are a lot of companies that we’ve seen crop up over the years and they do a great job of marketing their brand, but they’re not nurses,” Hopkin said.
“Even after all those years when Bev started the company, We Care still remains to this day nurse-navigated. A lot of our people at corporate office are nurses, and every We Care office is led by a nurse.”
Celebrations for the anniversary are being held across the country throughout the year. For more information on We Care, visit the website: wecare.ca. Contact the Brandon office by calling 204-727-4222.
Republished from the Brandon Sun print edition August 30, 2014