I would like to clarify recent misleading articles concerning Government of Canada advertising.
During this time of economic uncertainty, we are committed to the prudent expenditure of taxpayers’ dollars. Projected advertising spending this year is down 46 per cent from 2009-10 and advertising expenses for 2010-11 ($83.3M) were well below the last full year under the former Liberal government ($111M).
Advertising is a key way for the Government of Canada to communicate to Canadians on the things that matter most to them. Canadians will agree that the Government of Canada has a responsibility to notify the public on government programs, such as Canada’s Economic Action Plan and serious issues that could affect their healthy and safety.
Advertising spending increases in prior years included extraordinary initiatives such as H1N1 preparedness and vaccines.
The Government of Canada will continue to communicate openly and transparently with Canadians in a way that respects their tax dollars.
President of the Treasury Board