Accessibility/Mobile Features
Skip Navigation
Skip to Content
Editorial News
Opinion
Classified Sites

Brandon Sun - PRINT EDITION

New ePassport represents all Canadians

I would like to clarify several points concerning Canada’s new ePassport for your readers, following a recent Canadian Press article. The article may have left the incorrect impression that the redesign unveiled on Friday did not represent all Canadians more specifically women and visible minorities.

The Phoenix Strategic Perspectives Inc. study published on Oct. 30, 2012, found that many participants in the focus groups felt there should be more images of women, and more inclusions of Canada’s diverse communities. Passport Canada did change some of the images to reflect the comments received in focus groups.

I would note that the overwhelming majority of participants reacted favourably to the images, which were subsequently tweaked to incorporate the constructive suggestions we received to enhance the images: there are female RCMP officers represented (second and third from right); and a young girl playing hockey (with the puck, number 12); and there are visible minorities playing football (holding the ball) and in the RCMP image (second and last officers from the left).

We honour Nellie McClung and the other women of the Famous Five, who have played an instrumental role in the recognition of equality for Canadian women in all aspects of life.

Canada’s cultural diversity is an important part of its history and is honoured in many areas of this passport. For example, the passport displays a beautiful image of Pier 21 in Halifax, a port of arrival for hundreds of thousands of new Canadians since its founding. This striking two-page spread draws attention to the importance of immigration to Canada’s past, present and future.

In designing the new ePassport, we were careful to select iconic Canadian images that are representative of Canada’s history. These images showcase the building of our great nation, and offer an opportunity for Canadians to learn more about Canada and promote our unique identity all over the world.

We’re confident that this is a document that all Canadians would be proud to carry.

CHRISTINE DESLOGES

Chief executive officer

Passport Canada

Republished from the Brandon Sun print edition November 2, 2012

  • Rate this Rate This Star Icon
  • This article has not yet been rated.
  • We want you to tell us what you think of our articles. If the story moves you, compels you to act or tells you something you didn’t know, mark it high. If you thought it was well written, do the same. If it doesn’t meet your standards, mark it accordingly.

    You can also register and/or login to the site and join the conversation by leaving a comment.

    Rate it yourself by rolling over the stars and clicking when you reach your desired rating. We want you to tell us what you think of our articles. If the story moves you, compels you to act or tells you something you didn’t know, mark it high.

Sort by: Newest to Oldest | Oldest to Newest | Most Popular 0 Commentscomment icon

You can comment on most stories on brandonsun.com. You can also agree or disagree with other comments. All you need to do is register and/or login and you can join the conversation and give your feedback.

There are no comments at the moment. Be the first to post a comment below.

Post Your Commentcomment icon

Comment
  • You have characters left

The Brandon Sun does not necessarily endorse any of the views posted. Comments are moderated before publication. By submitting your comment, you agree to our Terms and Conditions. New to commenting? Check out our Frequently Asked Questions.

I would like to clarify several points concerning Canada’s new ePassport for your readers, following a recent Canadian Press article. The article may have left the incorrect impression that the redesign unveiled on Friday did not represent all Canadians more specifically women and visible minorities.

The Phoenix Strategic Perspectives Inc. study published on Oct. 30, 2012, found that many participants in the focus groups felt there should be more images of women, and more inclusions of Canada’s diverse communities. Passport Canada did change some of the images to reflect the comments received in focus groups.

Please subscribe to view full article.

Already subscribed? Login to view full article.

Not yet a subscriber? Click here to sign up

I would like to clarify several points concerning Canada’s new ePassport for your readers, following a recent Canadian Press article. The article may have left the incorrect impression that the redesign unveiled on Friday did not represent all Canadians more specifically women and visible minorities.

The Phoenix Strategic Perspectives Inc. study published on Oct. 30, 2012, found that many participants in the focus groups felt there should be more images of women, and more inclusions of Canada’s diverse communities. Passport Canada did change some of the images to reflect the comments received in focus groups.

Subscription required to view full article.

A subscription to the Brandon Sun Newspaper is required to view this article. Please update your user information if you are already a newspaper subscriber.

letters

Make text: Larger | Smaller

Brandon Sun Business Directory
The First World War at 100

Social Media