Provincial lottery agencies are watching a big chunk of business bleed away because young people — the future — are less likely to buy lottery or scratch tickets. They are more likely to take their chances online, a growing gaming arena. In Manitoba, slipping gaming revenues have sparked concern at the Crown operating agency, which as a result is transferring less profit into the provincial treasury. The call has gone out for research into what the under-35 crowd wants.
The Manitoba Lotteries Corp. identified falling interest in lottery tickets years ago in a review of its declining revenues from casinos, lotteries and VLTs. In 2013, it dumped $298 million into provincial coffers compared with $343 million in 2012. It bought new VLTs, revamped its casinos and now is targeting the young-adult market to arrest the slide.