Readers will have seen the headline in yesterday’s print and online editions: “Number of Sun Readers Jumps 6%, NADbank Study Shows.”
The words below that headline told a really great story — our story.
It told of how more people are turning to the Brandon Sun as their source for daily news coverage. And the numbers are there to prove it.
It detailed how a 2013 readership study conducted by Newspaper Audience Databank Inc. (NADbank), released this week, shows that the Sun’s total audience grew from 29,900 per week in 2010 — the time of the previous NADbank report — to a total weekly readership of 33,718 in 2013.That’s a readership increase of six per cent in those three years.
“I think that when I look at something like this, what’s most gratifying is that we’ve continued to be able to serve people in the community,” Brandon Sun publisher Eric Lawson said. “We have to thank our readers for continuing to turn to us as their leading source for information.”
NADbank is the principal research arm of the Canadian daily newspaper industry, which conducts comprehensive and reliable surveys every three years. Advertisers use the numbers to help determine where their spending is most effective.
In a day and age where newspapers — once the chief source of news, views and advertising — are fighting for turf in a new multi-media world, this 132-year-old business has staked out a solid claim.
A claim that’s produced a solid trust among readers and advertisers.
But it didn’t just happen. And it certainly didn’t just happen overnight.
The Brandon Sun has adapted and evolved.
While we are still in the now-vintage plant on the eastern end of Brandon’s downtown, there have been many changes inside those white stone walls.
We moved our six-day distribution times to the morning — a major undertaking, but one that was requested by readers — with delivery guaranteed before 10 a.m. and is usually before 8 a.m.
We have allowed our staff of talented reporters and photographers to spend more time working on projects; spend more time crafting the stories in words and images that tell the story of Brandon and Westman.
And that has paid off with this year receiving nominations for national newspaper awards.
Nowadays, the term “newspaper” also means much, much more than the printed sheets of paper that you spread out on your kitchen table, or open at your desk at work.
It also means having an effective online presence that attracts attention from the Wheat City, this region and well beyond.
National readership trends have been declining somewhat in terms of print readership, compared to online readership, which is growing. And we are proud to have more people getting the dose of the Brandon Sun via their computer screens, large and small (like us on Facebook and follow @thebrandonsun on Twitter).
But overall, the NADbank study showed that Canadians continue to value and read daily newspapers.
We are ever so pleased that holds true for you.