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Seattle Super Bowl victory costing Houston furniture store $7 million in promotion payoff

The Lombardi Trophy is raised Sunday, Feb. 2, 2014. THE CANADIAN PRESS/AP,Paul Sancya

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The Lombardi Trophy is raised Sunday, Feb. 2, 2014. THE CANADIAN PRESS/AP,Paul Sancya

HOUSTON - Seattle's victory in the Super Bowl has cost Houston furniture store mogul Jim McIngvale some $7 million.

McIngvale is the owner of one of the nation's largest independent furniture stores, Gallery Furniture. He promised customers who spent at least $6,000 in the past two weeks and took delivery before Sunday's game that he'd refund their purchase cost if Seattle won.

The Seahawks routed Denver 43-8.

McIngvale said Monday his accountant is "pulling his hair out." He says he didn't do well financially, but did build is brand. He says the promotion was not covered by insurance.

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