Hey there, time traveller!
This article was published 27/7/2016 (1183 days ago), so information in it may no longer be current.
Cattle and forage producers were shown around the Manitoba Beef and Forage Initiatives (MBFI) Brookdale Research Farm yesterday as part of the inaugural McDonald’s Canada Production Day Tour.
The tour centred around the substantiality and innovative research being done at the 640-acre section of land owned by Ducks Unlimited north of Brandon.
"MBFI is committed to improving the public’s knowledge of the critical role the beef industry plays in sustaining both the Manitoba economy and in managing valuable ecosystems," MBFI president Ramona Blyth said. "Advancing and understanding the long-term profitability and sustainability connections for Manitoba’s beef and forage producers will be showcased at our event. We are thrilled that McDonald’s Canada and top officials from all of our core partners will be part of this great day."
MBFI’s model of extension and outreach is geared to benefit partnerships with agricultural producers across Manitoba and Canada.
"Cultivating partnerships between beef producers, governments, and private stakeholders interested in advancing the industry is a key foundation of our MBFI objectives," said Blyth, who is a beef producer from MacGregor.
"McDonald’s Canada has shown a great deal of interest in our commitment toward enhancing the profitability of beef and forage production by evaluating foundational research to the ranch level and transferring the knowledge gained to producers. This program partnership is a very important component of communicating the exact values of what we are doing to numerous audiences."
The daylong event was originally announced at the Manitoba Beef Producers Annual General Meeting in February as part of a $25,000 program partnership with McDonald’s Restaurants of Canada to provide outreach and tours for Manitoba beef and forage producers.
"McDonald’s Canada sources 100 per cent Canadian beef from farms and ranches across the country for our hamburger patties, and we’re proud to continue our support for producers as part of the MBFI initiative," said Jeffrey Fitzpatrick-Stilwell with McDonald’s Restaurants of Canada. "We have a vision for sourcing all our food from sustainable sources and partnerships with MBFI helping us on our journey as we learn from important research happening on the farm."
» The Brandon Sun