Brandon Indigenous Tourism has a new logo meant to put the city's Indigenous experience at the forefront.
The logo is in the shape of a medicine wheel that represents the four directions on a map. The medicine wheel is made up of the four colours — red, yellow, grey and black— and the compass shape provides direction and a sense of navigation through history.
The story of First Nations is represented by the shape of a tipi in the branches of two trees. The Métis are represented by the infinity symbol and the many twists and turns of the Assiniboine River.
According to a press release from Brandon Tourism, the city of Brandon’s skyline is in the background, showing Indigenous experiences in the logo’s foreground.
"In Brandon, we have embraced the ancestral story of the land and give recognition to the history of the land and Indigenous peoples who originated here in southwestern Manitoba on the crossing of Treaty 1 and Treaty 2, homelands of the Métis and a community we call home," said Jason Gobeil, Aboriginal community co-ordinator with the Brandon Urban Aboriginal People’s Council in the press release.
The logo is already showcased at the Brandon and Region Tourism Centre along with Indigenous tourism publications.
» The Brandon Sun