It was Lori Hall’s very first assignment with Daughter on Call that made her realize she’d discovered what she was meant to do.
Having recently lost her mother, Hall found that her first home-care client, Joanne, was a perfect match.
Joanne gave off a motherly vibe that resonated well with the home-care aide, who found her senior client to be "spunky," always keeping her on her toes.
"She became like a mother," she said, adding that as much as she helped Joanne, Joanne helped her.
Hall was with Joanne during her final hours, and now looks back on her short time with the senior as life-changing.
"She was just a really unique lady," Hall said. "Within three days I knew this was what I was meant to do."
Hall joined Daughter on Call as its second employee under owner Gail Freeman-Campbell back in late 2012 and has been with the organization ever since, during which the company has undergone a significant expansion.
Now at about 50 employees, they’ve found rapidly growing success in the Brandon marketplace, where they continue to grow.
Freeman-Campbell is currently looking to hire another five people and is considering opening additional offices through Westman, beginning with one in Neepawa.
Last month, the Brandon Chamber of Commerce named Daughter on Call the city’s Outstanding New Business, during which they commended the company with embracing technology by providing family members with the ability to receive live updates on their loved ones receiving care, online.
While its client list is mainly seniors, Daughter on Call helps anyone who requires assistance due to medical concerns, be they physical or cognitive, providing what Freeman-Campbell describes as a "one-stop shop" when it comes to home care.
There’s also a long list of things they help clients with, from bathing to taking out the garbage and playing cards.
Home-care aides deal with the more intensive tasks, while companions help out with everything else.
It’s all about filling the significant gaps left by the provincial governments, whose home care programs cover the basics of medical and hygiene needs, but not much else.
"Our government talks about ‘aging in place,’ but they really haven’t put a firm action to that phrase," Freeman-Campbell said, adding that the support Daughter on Call has received in its first few years has affirmed the importance of beyond-basic service.
Daughter on Call will have a booth set up at this weekend’s Brandon Home & Leisure Show, during which they’ll be situated at the southeast corner of the Keystone Centre’s Manitoba Room.
It’ll be a good opportunity to learn more about what they’re all about, Freeman-Campbell said.
A warning to those thinking of applying for jobs with Daughter on Call: You will have to receive approval from dogs Emma and Reggie, who help screen prospective employees.
Reggie’s easygoing, but Emma’s a yippie little thing.
Despite this less-than conventional means of screening new hires, Freeman-Campbell said that it has proven surprisingly accurate, and that she’s proud of their staff who have helped Daughter on Call earn the positive reputation they have today.