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Gary Dahl, originator of the Pet Rock, holds Pet Rock items in 1976. Gary Ross Dahl, the creator of the wildly popular 1970s fad the Pet Rock, has died at age 78 in southern Oregon. Dahl's wife, Marguerite Dahl, confirmed Tuesday March 31, 2015 that her husband of 40 years died March 23 of chronic obstructive pulmonary disease. (AP Photo/San Francisco Chronicle, File) MANDATORY CREDIT

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Gary Dahl, originator of the Pet Rock, holds Pet Rock items in 1976. Gary Ross Dahl, the creator of the wildly popular 1970s fad the Pet Rock, has died at age 78 in southern Oregon. Dahl's wife, Marguerite Dahl, confirmed Tuesday March 31, 2015 that her husband of 40 years died March 23 of chronic obstructive pulmonary disease. (AP Photo/San Francisco Chronicle, File) MANDATORY CREDIT

Gary Dahl, creator of the Pet Rock, dies at 78 in Oregon

JACKSONVILLE, Ore. - Gary Ross Dahl, the creator of the wildly popular 1970s fad the Pet Rock, has died at age 78 in southern Oregon.

Dahl's wife, Marguerite Dahl, confirmed Tuesday that her husband of 40 years died March 23 of chronic obstructive pulmonary disease.

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