ACC blends programs

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A sign of the times, Assiniboine Community College will morph its media productions program and its web design program into a new interactive media arts diploma program.

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Hey there, time traveller!
This article was published 22/01/2011 (5473 days ago), so information in it may no longer be current.

A sign of the times, Assiniboine Community College will morph its media productions program and its web design program into a new interactive media arts diploma program.

Recognizing that the worlds of media information and online technology have become intrinsically intertwined, the college will begin offering a blended program this fall.

"It’s as plain as the cellphone in your hand that we’ve got to meet the needs of the future with as much flexibility as possible," says web design instructor and chair of ACC’s technology department Curt Shoultz.

Tim Smith/Brandon Sun
Curt Shoultz, centre, Assiniboine Community College's technology chair, announces the new two-year interactive media arts program in front of Barry Gooden, left, dean of the School of Trades and Technology, and Alan Copeland, vice-president academic for ACC, as well as students at the college’s east campus on Friday. The web design and media production programs have been amalgamated to form the new diploma program, which will be offered as of September.
Tim Smith/Brandon Sun Curt Shoultz, centre, Assiniboine Community College's technology chair, announces the new two-year interactive media arts program in front of Barry Gooden, left, dean of the School of Trades and Technology, and Alan Copeland, vice-president academic for ACC, as well as students at the college’s east campus on Friday. The web design and media production programs have been amalgamated to form the new diploma program, which will be offered as of September.

"I’d say we’re going to keep 85 per cent of the strengths that media and web are known for, but it gives us the flexibility to keep that changing, shifting 15 per cent as fresh as it needs to be."

The new program will start with a common first term shared by both media and web design-oriented students, who will then branch off into the specializations of media (multimedia producer or writer/producer majors) or interactive specialization (design or development majors for the remainder of their study). After two years, graduates will be trained for careers in a technologically advanced media industry.

While the move spells the end of the traditional broadcast style of program that ACC has been offering since 1986, it will not abandon the college’s instructional focus on news collection and production.

"It’s no longer that you’re a broadcaster in television or radio or (you work) in print or now this weird online thing … it’s all of those things," said media productions video instructor Greg Sherris. "The idea is to prepare our students for more diverse types of work."

Forty-four students — 22 in each stream — will be accepted into the program each year.

The interactive media arts program will also offer a certificate exit after one year of study.

Tim Smith/Brandon Sun
Curt Shoultz, Assiniboine Community College's technology chair, cuts a cake after the announcement of the new two-year interactive media arts program at the college's east campus on Friday.
Tim Smith/Brandon Sun Curt Shoultz, Assiniboine Community College's technology chair, cuts a cake after the announcement of the new two-year interactive media arts program at the college's east campus on Friday.

"Occasionally, that odd (first year) student finds that job opportunity … and decides to take that opportunity, but they leave without any form of accreditation," Sherris said. "The certificate allows them to not only say ‘Yes, I took this one year of this program,’ but it gives them perhaps a track to go back to education and it does give them something to put on their resumé."

While the new program will begin its intake this fall, current students in the web design and media productions program will complete the studies they’ve started, meaning each respective program will graduate its final class in 2012.

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