Dairy Queen CEO visits for Miracle Treat Day
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Hey there, time traveller!
This article was published 09/08/2019 (2371 days ago), so information in it may no longer be current.
Brandon’s biggest Miracle Treat Day ever was marked by an appearance by International Dairy Queen CEO Troy Bader on Thursday evening.
The annual event has Dairy Queen franchises donate money from net proceeds of Blizzard treat sales to children’s hospitals across Canada.
Bader made Brandon the final stop in his tour of Manitoba on Thursday.
“I like to go to different places for Miracle Treat Day, and this year it was Manitoba,” Bader said. “Families and kids are so important to the Dairy Queen business and they give so much to us. This is a way to give back not only to them, but to the communities which our locations are part of.”
However, this isn’t Bader’s first time in Westman. He grew up just south of the border in Rugby, N.D., and visited when he was younger.
Bader said that funds raised this year in Manitoba will go toward building a new cardiac clinic at The Children’s Hospital of Winnipeg.
Bader said he has met local franchisee Laird Lidster through various councils within Dairy Queen and didn’t want to finish his trip without visiting the new Grill & Chill location at the Corral Centre.
“We wanted to do something bigger on Miracle Treat Day and have a little bit bigger of a production put on,” Lidster said. “The fact that it was the last stop on (Bader’s) tour of Manitoba was a really big deal. It was one of those things we may never see again.”
Lidster said he hoped that money raised this year would pass the $20,000 mark. Last year raised approximately $17,000.
This year’s instalment featured a flurry of activities. Brandon’s Walmart donated the use of some of their parking lot for the day so that various booths could be set up.
Helping run the event were several volunteers, including 14-year old Carson Burr.
Burr said it was important for him to give back after spending time at The Children’s Hospital of Winnipeg to treat a congenital heart defect.
“You never know when one of your family members is going to need the hospital and it’s just a good cause,” Burr said.
Visitors could spin a wheel to win various Dairy Queen prizes. Next to the wheel was a face painting booth where kids got colourful decorations to compare with their friends and family.
Signing autographs were Brandon Wheat Kings Lynden McCallum, Connor Gutenberg and Ty Thorpe. Members of Brandon’s emergency services were on hand performing community outreach, including letting some lucky kids sit at the wheel of a fire truck.
» cslark@brandonsun.com
» Twitter: @ColinSlark