Focus turns to excitement

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This article was published 14/12/2023 (1055 days ago), so information in it may no longer be current.

Brandon residents have somewhere they can go to replicate the experience of driving an F1 car or access hockey training equipment.

Focus Sports and Entertainment, located at 126 10th St., offers a diverse appeal, presenting two primary attractions: the F1 Driving Simulator and the RapidShot hockey training equipment.

Owner Brent Campbell told the Sun that the F1 driving simulator has the same feel as the professional-grade simulators utilized by F1 drivers for training, as it is equipped with tracks, cars and teams’ simulations, offering an immersive and realistic encounter.

“There’s nothing like this in Manitoba,” he said. “F1 has gained immense popularity, and this simulator, being the first of its kind in Manitoba, fills a significant void for enthusiasts in the region.”

In addition to the F1 Simulator, he said, the business incorporates RapidShot, a cutting-edge hockey training machine. Similar to a batting cage in baseball, the RapidShot facilitates hockey players’ skill enhancement, allowing patrons to refine their shooting accuracy, reaction time and speed with the puck.

Focus Sports’ recent opening has garnered positive feedback from patrons, he said, with visitors expressing sheer delight and a desire to extend their time at the facility.

“People love it. They find it exhilarating. Whether it’s the F1 simulator or the hockey training, there’s a genuine enthusiasm among the patrons,” Campbell said.

Exploring the choice of Brandon as the location, Campbell said his practical reasons were tied to personal connection and infrastructure.

“I live here, and I already own the building. It made sense to launch this business in Brandon, considering the existing space and my ties to the community,” he said.

Regarding investments, Campbell disclosed an initial outlay of approximately $150,000 for renovation and a substantial amount allocated to equipment. The F1 Simulator alone, he said, accounts for $40,000, and an additional $40,000 has been dedicated to the hockey training equipment, underlining the considerable commitment made to introduce these innovative features.

Campbell plans to operate at full capacity in about six to eight months, adding that the business can accommodate a considerable number of patrons.

“For the F1 Simulator, I foresee about 30 hours of available weekly slot time. Whether it’s a one-hour booking or a half-hour session, we aim to cater to varying preferences,” he said. “In hockey training, I aim to facilitate around 80 patrons a week, focusing on improving their shooting abilities and enhancing their game play.”

Looking toward the future, Campbell expressed optimism about the growth trajectory for the business. While discussing potential expansions, he envisioned adding another F1 Simulator to allow competitive racing experiences for patrons. However, he emphasized that any expansion plans would align with the business’ growth and response to evolving demands.

However, at present, the primary focus is on establishing a solid foundation and gauging the community’s response before contemplating expansions.

Addressing challenges, Campbell remains unfazed, citing a lack of immediate hurdles and expressing readiness to tackle any economic fluctuations typical in the business landscape.

“Challenges are part of the game,” he said. “Anticipating costs and adapting to market changes is essential for any business.”

Currently a solo operator, Campbell envisions staffing as the business scales up, intending to hire as demand increases. However, he emphasized a cautious approach, prioritizing cost efficiency and strategic growth.

» aodutola@brandonsun.com

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